Did you know that LinkedIn has over 400 million users? This social media platform is a powerful tool for businesses of all sizes.
In the manufacturing industry, LinkedIn is used to find qualified employees, connect with suppliers and customers, attend manufacturing events, and stay up-to-date on industry news.
In this blog post, we will discuss the impact that LinkedIn has had on the manufacturing labour market.
Impact of LinkedIn in the Manufacturing Industry:
LinkedIn has had a positive impact on the manufacturing industry.
It has made it easier for businesses to find qualified employees, connect with suppliers and customers, and stay up-to-date on industry news.
LinkedIn is a powerful tool that can be used to help businesses of all sizes succeed.
Let’s take a look at how LinkedIn is utilised by manufacturing industries and how it has impacted the labour market.
1. LinkedIn to Find the Right Employees
In the past, businesses would post job openings in newspapers or online job boards. The process was time-consuming and often yielded less-than-ideal results.
LinkedIn has changed the game by making it easier for businesses to find qualified candidates.
After manufacturing companies post job openings and target specific groups of people (e.g., weighing engineers), LinkedIn allows businesses to see a candidate’s work history and education, and easily understand if an individual is suitable for the role.
With Linkedin, the company can reach out to skilled people from any part of the world, who they think would be a good fit for the position. This information can be very helpful in making a hiring decision.
2. LinkedIn for Manufacturing Job Seekers
Not only is LinkedIn useful for businesses, but it is also a powerful tool for job seekers.
When candidates consider a new opportunity with a manufacturing company, they will often turn to LinkedIn to learn more about the company.
LinkedIn provides an inside look at the company culture, employee testimonials, and recent news stories. This information can be very helpful for candidates when deciding if a company is the right fit for them.
Candidates can also reach out to manufacturing companies they would like to work for, through LinkedIn. They can even develop their skills using LinkedIn Learning, referring to the company’s profile on LinkedIn.
3. LinkedIn to Connect with Suppliers and Customers
In addition to connecting with employees and job seekers, LinkedIn can also be used to connect with suppliers and customers.
LinkedIn provides a platform for businesses to build relationships with potential and current customers. This is done by sharing company updates, industry news, and product information.
By staying active on LinkedIn, businesses can stay top-of-mind with their target audience and build trust with their potential and current customers.
4. LinkedIn Groups for Manufacturing Networking
In addition to connecting with individual users, LinkedIn also offers groups. These groups allow businesses to connect with others in their industry and share information.
Most of these manufacturing groups have 50k+ members.
For manufacturing companies, LinkedIn groups can be a great way to stay up-to-date on industry news, find potential customers, and connect with suppliers.
The members will be working in the manufacturing sectors and they share information, insights and opinion regarding manufacturing business trends.
As there are many different manufacturing groups on LinkedIn, it is important to find the ones that are most relevant to your business.
5. Manufacturing Events on LinkedIn:
LinkedIn has a special section where manufacturing events are posted by people and companies.
People in the manufacturing sector tend to attend these events in order to gain more knowledge about the latest trends in manufacturing, network with other professionals, and find new suppliers.
The events section has impacted positively on the manufacturing industry as it has helped to bring different professionals together.
You can find latest manufacturing events on LinkedIn here:
The Bottom Line
LinkedIn is a powerful tool used by businesses of all sizes. Overall, LinkedIn has had a positive impact on the manufacturing labour market.
Manufacturing companies have been using LinkedIn to find qualified candidates, connect with suppliers and customers, and stay up-to-date on industry news.
To know more, get in touch with us today.