Tags – Filtering Business Data

Data Tracking

Please keep in mind that data forensics is a skill that takes time to practice. But, by collecting data and tracking it, over time, you will be able to see a clearer picture that will support your decision making.

On this front, Hubspot is a fantastic tool to track offline information. In terms of key information to grow your business during a given period, we suggest tracking:

1. Your Source of Sales

Where did the client come from and how did they connect with you?

2. Value of Each Lead

What is the customer worth to you in £. This will give you key information on the maximum you should be investing in your marketing and business efforts in general.

3. Customer-Driven Leads

Where have referrals been made and when has there been enquiries, even if these have not converted into sales?

4. Customer Proposals

Occasions when there has been interest in your product and services where a price has been given.

Then, you will be able to see how many potential customers convert into payers.

5. Google Analytics

There are many data forensic tools on the market, but by far, the free tool that is the reigning heavyweight champion is Google Analytics. At the most basic level, Google Analytics will track website data from sources to the number of visitors.

6. Customer Acquisition 

Next, acquisition is the section that is powerful in terms of understanding the source of the customer from social media to organic. In particular, how visitors at your website is vital information, giving you a resource to know where to invest your attention and grow.

7. Audience Tracking

Wonder who your visitors are? You are able to get various data from interest to gender and age. By tracking such data, you will be able to see trends of individuals who are interested in your services. On average 2% of visitors convert into sales, so you will be looking for a needle in a haystack if you were not tracking your audience.

8. Customer Behaviour

It is important to see how your visitors navigate through your website. Tracking such info gives a snapshot of the content that is most interesting on your website. If you want to learn about tools that can help you do so, please get in touch. In terms of what is achievable, at this point, we can track the movement of every user that lands on a website.

9. Available Tools

There are 3rd party tools that can integrate into your website to collect data.

Hotjar is one of our favourites because it will provide an easy to understand heat map of how visitors view a specific page, what sections are of most interest, how far down they scroll down and what they click on.

In addition, don’t forget to see their recordings made by this tool – quite detailed.


Data and information are great to support while making decisions.

However, you will have to filter and cross examine data, as you do not get overwhelmed.

In any case, remember that data tracking is a supporting tool to see a piece within a bigger picture. So, you still need to have an initial sense of direction to start from somewhere, based on either your experience or at least, your intuition.


To learn more, get in touch with us today.


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