Faceted Navigation: Everything You Need to Know

If you’re running a business website, then you know how important it is to make sure that your visitors can find what they’re looking for quickly and easily. This is where faceted navigation comes in. 

Faceted navigation allows your visitors to filter your content by category, making it easy for them to find the information they need. 

In this blog post, we will discuss what faceted navigation is, how it works, and some of the benefits that it can offer your business.

 

What is Faceted Navigation?

Faceted navigation is a way of organising your website’s content so that it can be easily filtered by your visitors. 

This type of navigation typically consists of a series of drop-down menus or checkboxes that allow your visitors to select the categories that they’re interested in. 

For example, if you have a website that sells clothing, you might offer a faceted navigation menu that allows your visitors to filter your products by size, colour, or style.

 

How Does Faceted Navigation Work?

Faceted navigation works by allowing your visitors to select the categories that they’re interested in. 

When a visitor selects a category, the faceted navigation system will only display the content that falls into that category. This makes it easy for your visitors to find the information they’re looking for without having to wade through a lot of irrelevant content.

 

What are the Benefits of Faceted Navigation?

There are several benefits that faceted navigation can offer your business. 

 

1. Improves the User Experience on Your Website

By making it easy for your visitors to find the information they’re looking for, you can reduce the likelihood that they’ll become frustrated and leave your site without finding what they need.

 

2. Improves Your Website’s SEO

Faceted navigation can also help to improve your website’s search engine optimization (SEO). 

When your visitors can easily find the information they’re looking for, they’re more likely to stay on your site and click through to other pages. This can help to improve your website’s ranking in search engine results pages (SERPs), which can ultimately lead to more traffic and conversions.

 

3. Helps you to Understand Your Customers’ Needs

Finally, faceted navigation can also help you to better understand your customers’ needs and interests. 

By tracking the categories that your visitors are selecting, you can gain insights into the types of products or services that they’re interested in. This information can be used to improve your marketing and sales strategies.

 

How Can I Start Using Faceted Navigation?

If you’re interested in using faceted navigation on your own website, there are a few things that you’ll need to do. 

 

1. Decide the Categories to Offer

First, you’ll need to decide which categories you want to offer in your faceted navigation menu. 

It’s important to choose categories that will be relevant to your target audience and that will help them find the information they’re looking for.

 

2. Determine the Structure

Next, you’ll need to determine how you want to structure your faceted navigation menu

There are a few different ways that you can do this, so it’s important to choose the option that makes the most sense for your website. 

 

3. Add the Faceted Navigation Code

Finally, you’ll need to add the faceted navigation code to your website. This can be done with a plugin or by adding the code to your website’s theme.

 

To conclude, faceted navigation is a great way to improve the user experience on your website and to better understand your customers’ needs. 

If you’re interested in using faceted navigation on your own site, follow the tips above to get started. 

 

To know more, get in touch with us today.

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