With 600 million daily active users in China, Douyin, the TikTok version of China, expands its foothold by launching an innovative food-delivery service that will bring convenient and affordable meals right at people’s doorsteps.
Following the success of its e-commerce initiative last year, Douyin has now expanded its trial to three cities in China – Beijing, Shanghai and Chengdu – with plans to extend the service across the country in the near future.
Douyin – The Chinese TikTok
Douyin is a mobile video and music platform, created by Bytedance, that has taken the world of Chinese social media by storm.
Originally launched in 2016, Douyin quickly became one of the most popular apps in China and has since expanded to other markets around the world including India and Thailand. Similar to its Western counterpart TikTok, Douyin is known for its short-form videos and music streaming capabilities.
Chinese short video platform #Douyin, which is owned by tech company #ByteDance, is considering gradually expanding its list of pilot cities for its group-buying delivery business nationwide. https://t.co/p2LrrTO3R3— China Daily (@ChinaDaily) February 9, 2023
Douyin Food Delivery Service
Douyin’s new food delivery service will enable users to order meals from participating restaurants without ever leaving the app. Users can choose from a variety of cuisines including Chinese, Western and fusion dishes. The orders are then made and delivered by a third-party logistics provider. The service will also offer discounts, coupons and other incentives to attract users.
Additionally, users can follow their favourite restaurants on the app, receive notifications when new menu items are available, and even leave reviews for the food they order. With its convenient ordering system, Douyin aims to make ordering meals easier than ever.
@brendangahan Is tiktok the future of food delivery?! #douyin #douyinfood #socialmediamarketing #tiktokfeatures ♬ dumb dumb – sped up – mazie
Douyin Expansions & Future Plans
Douyin has already seen success with its e-commerce initiative and this new food delivery service is just the latest addition to their expanding portfolio.
Douyin is not only challenging dominant takeaway delivery players Meituan and Ele.me, but also introducing its own online “supermarket” that sells items ranging from snacks to household necessities and cosmetics.
The company also recently announced plans to launch a gaming platform, and invest heavily in video streaming technology. Additionally, Douyin is promoting its own payment system, which is steadily gaining ground against WeChat.
The e-commerce sector has been growing rapidly before the pandemic and it’s no surprise that Douyin’s e-commerce business reached 1.3 trillion yuan ($191m, £159m) to 1.5tn yuan in gross merchandise value within merely two years since its launch. This goes to show the tremendous potential of Douyin’s innovative offerings, which is sure to revolutionise the way people order food and do their grocery shopping in China and around the world.
Bytedance has made it clear that it sees a future in global markets. https://t.co/EeCFW1zmpJ#china #global #tiktok #bytedance #market #socialmedia— Jing Daily | 精奢商业观察 (@JingDaily) May 11, 2021
The Future of Douyin’s Food Delivery Service
Douyin’s food delivery service looks poised to revolutionise the way people order food in China. The new innovative food delivery system could potentially shake up the existing market and provide an alternative to traditional food delivery services.
Moreover, with its increasing presence in other domains such as e-commerce and gaming, Douyin is set to become a one-stop destination for Chinese users looking for different types of services. This could also pave way for other Chinese tech giants such as Tencent and Alibaba to follow suit and expand their offerings.
The future of the Chinese food delivery industry certainly looks bright, with Douyin leading the way. It will be exciting to see how this new platform evolves in the coming months and years, as it continues to revolutionise the way people order meals in China.
Overall, it’s clear that Douyin’s food-delivery service is poised for success across China due to its convenient and affordable offerings, as well as its wide reach across the country. This will no doubt become an invaluable asset to people everywhere in need of a quick and reliable solution for food delivery. With its unique e-commerce initiatives, Douyin is sure to continue making waves in the Chinese market.