Doorway Pages: How They Affect Your Website Rankings

Tags – Doorway Pages

 

To improve the quality of displayed results and enhance the user experience, Google makes adjustments to its search ranking algorithm on a regular basis.

One such update is tackling spam in the search results, including Doorway Pages.

In this blog, we’ll look at what doorway pages are and how they may affect your search ranking.

 

What are Doorway Pages

Doorways are websites or pages that have been developed to rank for particular, related search queries.

They’re bad for customers because they can result in numerous identical pages in search engine results, with each one taking the user to essentially the same place.

They may also redirect visitors to links that are not as helpful as the ultimate destination that the users were looking for.

These can be in the form of:

  • Having several domain names or pages targeted at distinct geographical regions or cities that direct users to one website or specific page.
  • Every page that is generated to funnel visitors into the actual usable or relevant portion of your site (s)
  • Substantially comparable pages that are closer to search results than a well-defined, browsable hierarchy

However, when looking to spot doorway pages, some people still extend the actuality of them.

 

Tackling Misconceptions about Doorway Pages

The most frequent false example of a doorway page is one with essentially the same information available at several locations, as seen on our own website.

In order to rank in 8 different cities: Birmingham, Leeds, Leicester, London, Manchester, Milton Keynes, Oxford, and Sheffield, we have made 8 pages each for our main services, where each city has a specific search volume for various keywords with the city name included. 

Even if the information on each of the digital marketing pages is similar, they serve a very different purpose for each user. People searching for those terms want to make sure that the company they end up approaching services businesses in their area. And, as you may already know: yes, we do; hence, the 8 different pages which stand on their own and not redirect to any other pages.

 

The Reality of Doorway Pages

The usual example of a doorway page is basic HTML with a lot of text that contains keywords.

The majority of these doorway pages are not viewable to website users since they are generally immediately redirected to the intended page that has useful content.

Doing so will seriously harm your rankings now and in the future.

 

The Impact of Doorway Pages

Over the years, the Google Search Engine has evolved dramatically. Because of this, no matter how heavily disguised, this sort of doorway page will not function.

This is due to the fact that Googlebot, which organises and indexes web page material, has grown increasingly sophisticated.

The ability to be read is a ranking factor for content. When a search engine sees 50 keywords on a thick piece of text, it isn’t likely to rank that page well; rather, it will consider it keyword-stuffed content that the user won’t like and will most certainly not rank.

 

Concluding Remarks

Instead of deceiving Google, you should concentrate on enhancing your website’s SEO so that it is as simple as possible for Google to scan and index your site’s content in order to get those top rankings and bring more visitors.

There are no shortcuts here.

 

To learn more, get in touch with us today.

 

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