Creating content for your manufacturing business can be a daunting task.
After all, what could be more boring than writing about nuts and bolts?
But with a little creativity, you can create content that is both informative and interesting. Here are a few tips:
Talk About The History Of Your Company
How did it get started?
What are its core values?
A good example is The Timken Company, which has a detailed history on its website. Their story is goes as follows:
“The Timken Company was founded in 1899 by Henry Timken, a German immigrant who had previously worked in the carriage-making business. He invented a tapered roller bearing, which allowed horse-drawn carriages to roll more smoothly down the road. The company grew rapidly, and by the early 1900s was supplying bearings for automobiles, electric motors, and other industrial applications.”
Share Interesting Facts And Statistics About Your Industry
Did you know that the average manufacturing company is over 100 years old?
Or that the UK manufacturing industry employs 2.6 million people?
These are the kinds of facts that will pique your readers’ interest.
Write About The People Who Work In Your Company
What’s their story?
Why did they choose to work in manufacturing?
For example, General Electric has a series of profiles on the people who work in their factories. One profile is of a woman named Carol who has worked in GE’s dishwasher factory for 30 years. She says, “I like working here because it’s challenging, and I feel like I’m part of a team.”
Highlight The Innovative Work That Your Company Is Doing
What new products or services are you developing?
How are you using technology to improve your manufacturing process?
These are the kinds of stories that will make your company stand out from the rest.
Share Your Company’s Environmental And Social Responsibility Initiatives
Are you working to reduce your carbon footprint?
Do you have programs in place to support your employees and the community?
How are you attempting it?
For instance, The Coca-Cola Company has a page on their website dedicated to sustainable packaging. They write, “We are working hard to find ways to make our packaging more sustainable. We want to minimise our environmental impact while continuing to deliver the high-quality products our consumers expect.”
Offer Tips And Advice For People In The Manufacturing Industry
What are some best practices for running a manufacturing business?
What are some common mistakes to avoid?
Your readers will appreciate your expertise and insight.