Tags – Connected Packaging
The retail experience is evolving.
Consumers are no longer content with simply buying products from a store; they want an interactive, connected experience that immerses them in the product. This is where connected packaging comes in.
Connected packaging is a new trend in the retail industry that uses technology to create a more immersive experience for consumers.
In this blog post, we will discuss what connected packaging is and how it is changing the retail landscape. We will also explore some of the benefits of using connected packaging for retailers and consumers alike!
What is Connected Packaging?
Connected packaging is a term used to describe the use of technology in product packaging. It refers to any type of connected device that can be used with a product.
This includes things like QR codes on packages or Bluetooth-enabled tags attached to products.
It also encompasses connected devices like smartphones or wearable technology that can be used in conjunction with connected packaging.
The Benefits of Connected Packaging for Retailers
Connected packaging can be used to enhance the shopping experience for consumers and increase sales.
It also helps retailers keep track of inventory in real-time and better understand customer behaviour. Some of the benefits of connected packaging for retailers include:
1. Increased sales
Connected packaging can be used to enhance the shopping experience for consumers and increase sales.
It also helps retailers keep track of inventory in real-time and better understand customer behaviour.
2. Better Customer Experience
Connected packaging can provide customers with an enhanced shopping experience by allowing them to scan barcodes on products or interact with products using connected devices.
This can help customers learn more about the product and make informed purchases.
3. Increased Efficiency
Connected packaging can help retailers track inventory in real-time, which can help them make better decisions about what products to stock and when to restock items.
4. Enhanced Brand Image
Connected packaging can enhance a brand’s image by providing customers with an immersive, connected experience when they interact with products.
This can help them form a stronger connection with the brand and increase loyalty.
5. Better Understanding of Customer Behaviour
Connected packaging can provide retailers with insights into how customers interact with products and what they are looking for when shopping for them.
This can help retailers make better decisions about what products to stock or restock items before they run out of stock
Tips to Get Started
1. Lead by Experience
The first and most important step in developing a successful connected packaging strategy is to start with experience. Too much emphasis on the ‘how’ is often reductive or overlooks the bright idea for the ‘why’.
It all begins with creating an experience that is both helpful and interesting, followed by adding a little bit of know-how and expertise to bring it to life.
2. Make it easy!
Consumers are more likely to scan a product if it is simple to understand, so don’t make it hard!
A well-chosen, apparent code with a compelling call to action is essential. Use a web app or a dedicated microsite if possible.
3. Add value
Reward consumers who have taken the effort to connect with your business.
Personal experiences should add value to the relationship in some manner, whether it’s with unique material, discounts, loyalty, or just some form of fun. If you don’t do this, they will not return!
To learn more, get in touch with us today.
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