Strings & Things, the household name behind the beloved Cheestrings brand, is thrilled to unveil an exciting collaboration with The Garfield Movie

This partnership marks a union of two iconic entities, promising a thrilling experience for families across the United Kingdom and Ireland.

Prizes Galore and Marketing Blitz

From April 22nd to July 28th, selected packs of Strings & Things Cheestrings will feature the exclusive on-pack competition. Participants stand the chance to win an array of prizes, including the grand prize: a spectacular movie-themed family holiday to California

Additionally, movie tickets and cutting-edge Sony electronics are up for grabs, ensuring there’s something for everyone in this exciting promotion.

To bolster this collaboration, Strings & Things has rolled out a comprehensive marketing support package. With a significant investment in retail support, ranging from eye-catching shelf barkers to attention-grabbing hanging flags, the campaign aims to captivate audiences both in-store and online. 

Furthemore, instore radio announcements and strategically placed banner ads will further amplify the reach of the promotion, ensuring maximum visibility and engagement.

Perfect Partners and Global Reach

The Strings & Things brand manager emphasises that Cheestrings is synonymous with “good food made fun,” making The Garfield Movie the perfect promotional partner. 

With Garfield’s global recognition and penchant for snacking, this collaboration resonates perfectly with the target family audience. The iconic character’s love for cheese mirrors the essence of Cheestrings, creating a seamless synergy between the two brands.

Expanding its horizons beyond the UK and Ireland, Strings & Things plans to activate the collaboration in Germany and France. Leveraging Garfield’s universal appeal, the campaign aims to transcend borders and connect with audiences worldwide. 

What’s more, this global outreach underscores the collaborative effort to bring joy and excitement to cheese-loving fans everywhere.

Iykyk 🧀 🧀 🧀 See The #GarfieldMovie first May 18 & 19! In cinemas everywhere May 24

♬ original sound – Sony Pictures UK

Sony’s Seal of Approval and Cheestrings’ Momentum

The director of partnerships & promotions at Sony Pictures Entertainment – UK underscores the significance of this partnership. With The Garfield Movie set to hit theatres on May 24th, the collaboration with Strings & Things promises to enhance the movie experience for fans of all ages. 

As families flock to cinemas to enjoy the film, they’ll also have the chance to partake in the Cheestrings promotion, adding an extra layer of excitement to their movie-going experience.

This announcement follows the recent re-launch of Cheese Strings Pizza Flavour and the introduction of the Cheestrings twin pack Meal Deal promotion. 

These initiatives demonstrate Strings & Things’ unwavering commitment to innovation and consumer satisfaction, solidifying its position as a market leader in the cheese snack category.


In conclusion, the collaboration between Strings & Things Cheestrings and The Garfield Movie represents a fusion of iconic characters and delectable snacks, creating an unparalleled experience for families. 

With exciting prizes, extensive marketing support, and a shared passion for fun and flavour, this partnership promises to elevate the movie experience and bring joy to cheese-loving fans everywhere. 

So, get ready to embark on a cheesy adventure with Cheestrings and Garfield, as they invite families to indulge in a world of cheesy delights and cinematic thrills!