Guerrilla Marketing: How to Get Creative with Your Advertising

Tags – Guerrilla Marketing

 

Do you want to increase awareness of your business and its products or services, but don’t have a big budget?

If so, guerrilla marketing may be the solution for you!

Guerrilla marketing is a creative approach to advertising that involves using unconventional methods to get your message out there.

It can be a great way to stand out from the competition and attract attention to your brand.

In this blog post, we will discuss some of the best guerrilla marketing tactics that you can use to promote your business.

 

Objectives of Guerrilla Marketing

Guerrilla marketing tactics and methods are used to establish direct contact with the consumers.

One of the objectives of this contact is to elicit an emotional response from consumers, and marketing’s ultimate objective is to get clients to think of goods or brands in a way they don’t normally do.

This type of marketing also has an unconscious aspect, since purchasing decisions are frequently made unconsciously.

To keep a product or service in the unconscious mind requires repetition, so if a buzz is generated around it and passed among friends, it allows for repetition.

Guerrilla marketing tactics should be viewed as an investment in the long-term success of your business. Guerrilla marketing is not a fad; it has been around since the 1970s, and today is one of our most effective forms of advertising.

 

Types of Guerrilla Marketing

There are many different types of guerrilla marketing, and the one that will work best for your business depends on your goals and budget. Some of the most popular types include:

 

Types of Guerrilla Marketing

 

1. Guerrilla advertising

Guerrilla advertising is a form of guerrilla marketing that involves creating an advertisement and placing it in an unexpected location. This can be a great way to get attention and generate buzz for your brand.

 

2. Guerrilla marketing campaigns

A guerrilla marketing campaign is when you use a series of different tactics as part of your marketing strategy.

Guerrilla advertising can be included in these campaigns, but it’s not the only type of tactic that can be used. Guerrilla marketing campaigns are often themed to reinforce your message and create a cohesive brand image.

 

3. Guerrilla marketing on the internet

Guerrilla marketing tactics are often used online to engage with customers and build awareness of your brand.

Some of the most popular tactics include creating viral content, using social media platforms, and search engine optimization.

 

4. Guerrilla marketing in public spaces

Guerrilla marketing can also be used in public spaces, such as parks and shopping malls.

 

5. Stealth marketing

In essence, it’s a marketing technique in which you remain hidden and discreet. It includes the activities of entering, operating in, or exiting a market

 

6. Buzz marketing

This marketing technique entails utilizing high-profile media to get the public talking about your company or product. 

 

Applying Guerrilla Marketing

Here are some of our favourite guerrilla marketing tactics:

 

Applying Guerrilla Marketing

 

1. Outdoor advertising

This can include anything from billboards and posters to street art and bus wraps.

 

2. Sponsorship

This can involve teaming up with a local event or charity and providing sponsorship in the form of money or products/services.

 

3. Stunts

A great way to get attention and create a buzz around your brand is to do something outrageous or unexpected.

 

4. Social media campaigns

Platforms like Facebook, Twitter and Instagram offer a great opportunity to reach a large audience with your message.

 

5. Viral videos

If you can create a video that is funny, informative or inspiring, it can be a great way to generate interest in your brand.

 

6. Events and giveaways

Hosting an event or giving away free products or services can be a great way to attract attention to your business.

 

7. PR stunts

If you can come up with a clever publicity stunt, it can generate a lot of free publicity for your business.

 

8. Web and app design

Having an attractive and user-friendly website or app can help you stand out from the competition.

 

To learn more, get in touch with us today.

 

In the meantime, please check our extended digital marketing services.

 

You may also like:

  1. Marketing Needs Purpose; Not Just Campaigns: Unilever Marketing
  2. Marketing Management – 8 Tools to Help Run Your Campaigns Smoothly
  3. A Classic Makes a Comeback: Email Marketing Campaigns
  4. 5 Reasons to Outsource Digital Marketing
  5. What is Social Proof and How Do You Use It On Your Website?