Tags – Extend Dentistry Social Media Reach
Dentistry social media reach is a critical part of your overall marketing strategy.
There are several advantages to using social media platforms. They provide a free marketing tool for businesses like dental practices, allowing them to engage with current and potential patients in a casual, patient-friendly environment.
Creating content for your dental practice’s social media accounts doesn’t have to be difficult. With the appropriate information, you’ll be able to create branded, informative, and entertaining content that will engage your audience and get your dental digital marketing campaign off to a good start.
If you’re not sure how to extend your reach, don’t worry! We have 10 tips that will help you get the most out of your social media campaigns. Keep reading to learn more!
1. Brand Consistency
Did you know that social media has the ability to improve a dental practice’s brand awareness and recognition?
Your material has the capacity to be seen by billions of people when shared on social media.
Refuse to employ stock photos that anyone may find on Google; original and branded logo, typefaces, colour schemes will assist customers recognise your dentistry firm amongst your competitors.
2. Celebrate National Holidays
Are you having trouble coming up with new content ideas?
Why not check if it’s a national holiday today? It’s a wonderful way to connect with your audience by observing special days such as national holidays, awareness months, or other calendar dates.
The interesting aspect about these sorts of pieces is that they can be connected to your dental practice or are simply for fun.
For example, if you’re a dentist, a funny story about Bubblegum Day (the first Friday of February) advising your braces patients to avoid gum is an excellent idea.
Or, a Pi Day post with amusing photographs of your staff and their favourite ‘pie’ flavour is another fantastic option.
3. Explore Behind the Scenes
Isn’t it exciting to learn more about what goes on behind the scenes in a company?
Your patients, like you, are probably just as enthused, so give them a peek into something additional than simply the waiting room and dentist’s chair!
Show your patients anything from photographs of fresh shipments to getting ready for a treatment.
You’ll gain your patients’ confidence and loyalty much faster if you’re honest and open with them regarding the “ins and outs” of your practice.
4. Offer Advise
You are a specialist in your area. You have a level of expertise and understanding that your patients will never possess.
To assist them, offer up that knowledge and experience in little, useful ways. Social media is an excellent platform to answer the questions you know your patients would ask.
You may either produce a question-and-answer post or create a short video for them to view to increase their understanding on a certain topic this way.
You don’t have to make it difficult, either. Keep in mind that what may appear to be obvious information to you might be completely new to your patient. You could even dispel popular beliefs so that your followers may make better dental choices.
5. Point To Your Website
Remember to include evergreen material on your website that you can direct followers to when creating all of this content.
The aim is for people to become patients, and the easiest way for them to learn more about you, your staff, and how you practice dentistry is through your website.
When you include a link to your social media post on your homepage, contact page, or any other website page, you are creating pathways for potential patients.
Adding website links improves the user experience of your content by allowing them to discover more. This is especially useful for social media platforms like Twitter, which have character limitations and where you sometimes can’t include all of the information you wish in a post.
Keep in mind that Instagram does not allow hyperlinks to URLs within your text caption – if you still want to include a link in your Instagram post, add it to your bio or buy Linktree to host multiple links in your bio.
6. Use Hashtags
If you’re still unsure how to use hashtags, consider them as keywords for social media sites. When you use a hashtag, it connects your material to the hashtag, making it more apparent to users.
Similarly, like keywords in your blogs, use branded and unbranded hashtags on social media.
While it may appear to be a smart idea to use every hashtag under the sun, this might come across as inauthentic and excessive.
Use hashtags that are relevant to your practice first; then narrow down your search by including only hashtags relevant to the post.
7. Create Video Content
Videos and social media are two peas in a pod.
Videos are an excellent method of delivering a message quickly, visually appealing, and simply understandable.
Just as with any other type of social media content, make certain that your videos are relevant to your audience’s interests and are worth their time to watch. To get started, make a short video tour of your clinic or perhaps a “day in the life” style video about being a dentist.
8. Introduce Yourself and Your Team
You’re not the only face your patients see. Your whole team plays an important part in the patient journey.
So, one person at a time, introduce those faces to your patients. Make a brief profile about your team member’s skills and personality, and do the same for yourself as well.
Make a point of expressing your gratitude to team members. Promote people who have been rewarded for their efforts.
Make it possible for individuals who support your patients to tell their stories, such as how they got into patient care, and give patients ways to root for and interact with the team members they adore.
9. Timing Matters
Your patients use each social network in a unique way, so you should post on each one differently. Make sure you’re paying attention to the days and times you’re publishing on your social networks.
Each social media platform has unique suggested posting dates and times, which are determined by how site users engage with material.
Check out HubSpot’s helpful guide for more information about when and when not to post on social networks.
10. Consistency is Key
Consumers’ attention spans are generally short, especially when it comes to social media. Don’t think you can just sit back and relax for the rest of the month if you’ve come up with that “perfect post.”
The most effective social media marketing strategies include high-quality, on-going content. This maintains your audience’s interest and places your practice in the forefront of their thoughts.
Don’t be scared to outsource if you or your key personnel can’t find time to plan out posts on a regular basis, after all, maintaining a strong social media presence is critical for getting your name recognised.
The Bottom Line
While there are no guarantees when it comes to social media marketing, following these tips will give you the best chance at success.
And remember, Rome wasn’t built in a day – consistency is key! It might take some trial and error to figure out what style and voice works best for your clinic.
Keep at it, and your social media personality will develop on its own.
Keep it on topic, do your utmost to stay current with your target audience, and you’ll start to see an uptick in new patients.
To find out more, please get in touch today.
You may also like: