If you’re looking for ways to improve your ecommerce sales, you may want to consider making some design changes.
Many businesses make the mistake of thinking that good design is only important for gadget websites. This isn’t true!
In fact, online stores need good design just as much as offline stores do. Find more about it and 5 design changes that can help boost your ecommerce sales.
Can Design Change Help Boost Ecommerce Sales?
It might be worth wondering whether a design change can help boost ecommerce sales. However, many businesses make the mistake of thinking that good design is only important for physical stores.
The fact is that online stores also need to have good design in order to succeed. This is because the design of an online website can impact everything from the way customers browse products to whether or not they make a purchase.
Simplify your Design for a Cleaner Look
If your website’s design is cluttered and busy, it can be difficult for customers to find what they’re looking for. This can lead to frustration and ultimately cause them to leave your site without making a purchase.
Therefore, it is important that people have a good user experience on your website. One way to achieve this is by simplifying your design.
A simpler, cleaner design will make it easier for customers to navigate your site and find what they’re looking for. This means getting rid of any unnecessary elements and focusing on the essentials.
A clean and well-organised design will make it easy for customers to find what they’re looking for, making them more likely to buy something from your store.
Use High-Quality Images to Showcase Your Products
One of the best ways to improve your ecommerce website design is to use high-quality images. This means using professional photos whenever possible. Customers want to see what they’re buying, so it’s important to give them a clear and accurate representation of your products.
In addition to using professional photos, you should also make sure that your images are high resolution. This will ensure that they look good no matter what device customers are using to view your site.
High-quality images will help your products stand out and make your site more visually appealing. Also, use more images to give customers a clear idea of what they’re buying.
Make it Easy for Customers to Search and Find What they’re Looking for
Some people might be visiting your website because their friend recommended a specific product. Others might be looking for something specific but don’t know where to start. In both cases, it’s important to make it easy for customers to search and find what they’re looking for.
One way to do this is by including a search bar on your website. This will allow customers to quickly and easily find the products they’re interested in. You can also make your search bar more user-friendly by including filters. This will allow customers to narrow down their search results to find exactly what they’re looking for.
In addition to making it easy for customers to search for products, you should also make it easy for them to find other important information on your website. This includes things like your contact information, shipping policy, and return policy. The easier it is for customers to find this information, the more likely they are to make a purchase from your store.
Create a User-Friendly Checkout Process
The checkout process is one of the most important parts of your ecommerce website. This is because it’s the final step in the sales process. If your checkout process is difficult or confusing, it can cause customers to abandon their purchase.
There are a few things you can do to create a user-friendly checkout process.
First, make sure that the process is as short and simple as possible.
Second, provide customers with a progress indicator so they know how many steps are left in the process.
Third, give customers the option to create an account or checkout as a guest.
Fourth, offer a variety of payment options.
And finally, make sure that your checkout page is secure.
Utilise White Space Effectively
White space is the area of your website that doesn’t contain any text or images. It might seem like a wasted opportunity, but utilising white space can actually be a great way to improve your ecommerce website design.
Using white space can help to create a sense of calm and order on your website. It can also make your site more visually appealing and easy to navigate. Enough white space guides readers and ensures better retention. When used correctly, white space can be a powerful tool that can help improve your website’s design.
You can use white space to improve your website’s design in a number of ways. First, you can use it to group together similar elements. This will help to create a sense of order on your website. Second, you can use it to highlight important information. And finally, you can use it to create visual interest and balance on your website.
By making a few simple design changes, you can boost your ecommerce sales and improve your website’s overall design.
By utilising white space, including high-quality images, and creating a user-friendly checkout process, you can make your website more visually appealing and easy to navigate. These design changes will help you attract new customers and encourage them to make a purchase from your store.
If you’re not sure where to start, Axies Digital can help you with all aspects of your ecommerce website design.