Tags – What Makes A Good LinkedIn Profile
LinkedIn boasts an audience of over 750 million users worldwide and is easily the biggest professional network on the planet.
Regardless of whether you see the platform as a social media network or a professional network with a social overlay, it’s one online space that businesses cannot afford to neglect.
Your LinkedIn business profile is the foundation for your personal branding and a tool to grab your consumers attention in creative ways. We talk more about this in our YouTube video, here:
In other words, your LinkedIn profile can act as an effective sales funnel.
Besides, over 40% of users are active on a daily basis which means it’s imperative that businesses understand how to build and polish a successful LinkedIn business profile.
Not to put you under pressure, but your business’s profile will serve as your audience’s first impression, and it could be the deciding factor of whether they invest in your product.
As such, here are a few easy ways to make a good LinkedIn profile.
1. Fix Up, Look Sharp!
No, we don’t mean it in Dizzee Rascal’s sense!
Rather, visuals are highly important in regards to quality and resolution.
For instance, if you go on a business’s LinkedIn profile, only to see their picture is a low-resolution company logo and their banner is non-existent – would you want to invest in them?
Answer is, probably not.
So why should yours be any different; ensure you use high-quality, high-resolution images as ultimately, people look at photos before reading text.
Simply use sharp images to make a good first impression.
2. About Who?
Every LinkedIn page will have an “About Us” section, so use it!
Because, this is your opportunity to shout about why you’re so great; use this to explain what your business is all about.
When it comes to constructing this section, you want to address the basic questions about your business – Who are you? Where are you located? What are you selling? What are your values?
As such, a concise paragraph can bridge the gap between the prejudged impression a customer has about you and what you want them to know about you.
And, add keywords into the mix, you can be sure the right audience will find you.
3. Fill All Key Fields
Every field you can fill on LinkedIn is informative, which can help you to connect with potential customers who are searching for businesses just like you.
In fact, research reveals that fully completed business profiles receive twice as many visitors than those who have some blank fields.
With that in mind, you can optimise you profile by including the following information;
- URL: sounds obvious, but include your business’s website
- Address: your consumers want to know where you are based
- HQ country: if your brand is global, inform where your headquarters is located
- Industry: a key piece of information people will look for first
- Company size: let people know how many employees your business has
Overall, having a completed profile will make you more discoverable in an overwhelming space, especially when people are searching for brands like yours.
The Takeaway
As you already know, LinkedIn is different from other social media platforms and is the place to get down to business.
There’s no denying it – the professional atmosphere of the platform is a great way to target people who are interested in the type of product or service you have to offer.
Especially if you’re a B2B business, your LinkedIn business page needs to be incorporated as part of your overall branding and marketing strategy.
To learn more, get in touch today.
In the meantime, check our LinkedIn Management services here.
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