Trendy Toggs is a vibrant kids’ clothing brand dedicated to offering high-quality, comfortable, and stylish apparel for children. Founded by a mother of three, Trendy Toggs specialises in a wide range of kids’ wear, including tracksuits, hoodies, sweatshirts, and onesies. The brand is committed to creating clothes that not only look great but also inspire and empower young minds to explore their creativity and embrace their uniqueness.
Before partnering with Axies Digital, Trendy Toggs experienced a significant decline in their Google Ads performance. Historically, the brand achieved consistent monthly sales of £3-4k, but a steep decline in their campaigns’ effectiveness led to drastically reduced sales figures. With an ambitious target of £5k in monthly sales, Trendy Toggs needed a fresh and effective digital marketing strategy to regain and surpass their previous success.
Axies Digital implemented a comprehensive Google Ads strategy tailored to the unique needs of Trendy Toggs. The approach included:
We then implemented this approach in the form of:
1. Shift in Ad Focus:
2. Custom Segments and Targeting:
In just two months, Trendy Toggs has seen a remarkable turnaround in their Google Ads performance. With a substantial increase in sales and a positive return on investment, the client is on track to achieve and surpass their £5k monthly sales target. This promising progress highlights the effectiveness of Axies Digital’s tailored digital marketing strategies.
