Tags – Video Marketing in Dentistry
There’s no doubt that video marketing is one of the most powerful tools in a marketer’s arsenal.
In fact, studies show that including video on a landing page can increase conversion rates by up to 80%.
That’s because videos are able to communicate messages in a way that words alone cannot.
They’re also more engaging than text-based content, which means they hold people’s attention for longer.
If you’re not already using video marketing in your dental practice, now is the time to start!
In this blog post, we’ll discuss the importance of video marketing and how you can get started.
The Importance of Video Marketing in Dentistry
Traditional dentists and dental clinics are still relying on marketing in a traditional approach.
However, dentists can use video marketing to provide information to their consumers in a rapid, entertaining, and easily consumable manner.
At the same time, video will allow you to project a more personal image.
And we all know that in any dentist/patient relationship, personal care and a personal touch are critical.
Simply, videos will allow you to speak directly to your potential patients.
Through this, you could give a virtual tour and show them around your clinic and introduce them to your employees.
In turn, this will make you feel like a part of the family, and it will encourage others to trust you.
Finally, dental video marketing allows you to reach a wider audience in far less time.
3 Important Factors in Dental Video Marketing
So you may be wondering, what exactly makes a good dental marketing video that will resonate with your potential patients?
Here are 3 important factors that should always be included:
1. Provide Value
Ultimately, you’re not just creating videos for the sake of it, you’re creating them in order to promote and market your dental clinic.
With that said, If you want your video content to be well-received by your target audience, make sure it provides some type of value to your potential patients, whether that’s information on cosmetic dentistry treatments or promotional value like price savings or discounts.
By providing value through your videos, not only will potential clients trust your practice, but you’ll also establish yourself as a thought leader in the dental field where people can go for vital information.
2. Show Your Personality
When it comes to producing videos, one of the most essential elements is to show off your unique personality.
In other words, if you wish to make your video resonate with your target audience, be sure they employ the personality of your practice, including a personal, relatable, yet friendly tone of voice as well as giving hints of your values, goals, and mission as a dental practice.
Essentially, adding a hint of personality to your videos will make your practice seem more human, making it more approachable for those who are discovering your dental clinic for the first time.
3. Include Call to Actions
Every video you produce should have a goal, but it must also be able to explicitly tell your audience what you want them to do afterwards.
As an example, if you’re making video content to advertise your practice’s new teeth whitening service, it would be a good idea to include a call-to-action, inviting viewers to contact your office for a free consultation about having their teeth whitened.
To put it simply, in any sort of video you choose to make, be sure to include a clear call-to-action at the end, which simply informs the viewer what they should do next.
Types of Dental Marketing Videos
You might believe that you are restricted in terms of video content, but this couldn’t be further from the truth – as a dentist, you have a wealth of information to share.
Here’s a few ideas of the types of dental marketing videos you can create:
Practice Overview
You don’t need an excessive amount of words on your website to convey the essence of your business; people are far more inclined to view practice overview videos than they are to read pages and pages of text – the video may be as little as 60 seconds long or as long as 90 seconds.
Here, you can use the video to explain what your practice has to offer, introduce the staff and show off aesthetics.
Treatment Education
As a dental practice, you likely offer preventative and restorative treatments as well as cosmetic procedures.
To give your patients as much information about these procedures as possible (before they undergo treatment), you can educate them with 3-D videos. These videos can guide patients through the entire process, so they will know what to expect.
As a result, your patients will feel less anxious and have more confidence as they know the steps that occur during different treatments.
Testimonials
In the digital era, video testimonials are the way to get word-of-mouth recommendations. When patients talk highly of you and your practice in these videos, others will take notice and book an appointment.
Given that 91% of people trust reviews as much as personal recommendations, this is a highly effective tool and should be incorporated into your dental video marketing plan.
Before and After
Videos are wonderful for dental offices, especially before and after footage.
People place greater faith in videos than photographs, and they can be more detailed.
Create before and after videos for various treatments so that potential patients can witness your great work!
Hygiene Skill Reviews
Even the most diligent patients require refreshers occasionally.
Let your hygienists’ personalities shine through while they educate their patients on best hygiene practices.
In these refresher videos, you can remind patients about the best brushing/flossing techniques, show off new products, what’s the right way to clean teeth with braces, how to care for Invisalign trays etc.
Interviews
You’ve spent your career connecting with patients who visit your practice.
Now that you’re transitioning to the digital world, you’ll need to connect with individuals you haven’t met yet – and interview videos will help you do just that.
Create “get to know the dentist” videos, in which an interviewer asks you a series of questions, such as “Why did you choose to become a dentist?” and “What is your favourite part of patient care?”
These videos will allow you to connect with new people while also showcasing your personality and expertise.
Wrapping Up
The dental industry must improve and move to the digital space, hence why they must embrace web-based video marketing.
Videos give dentists the ability to better interact with their patients as well as gain more trust.
Just like most other businesses in different industries, video marketing for dental practices needs to become an essential part of your content strategy.
Doing so will help bring the dental industry into the digital age and reap big benefits to better reach your customer base.
For more information, please feel free to get in touch.
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