Travel agent giant TUI has announced its role as title sponsor and official distribution partner of the prestigious TUI Mediterranean Marathon League, set to captivate sports enthusiasts and travelers alike in 2025, 2026, and 2027.
This landmark partnership underscores TUI’s commitment to merging sports and travel, offering a unique opportunity to experience the Mediterranean’s iconic landscapes through dynamic sporting events.
A Celebration of Sports and Travel
The TUI Mediterranean Marathon League is more than a series of races; it is a celebration of the synergy between sports and travel, designed to elevate the marathon experience.
Speaking on this collaboration, TUI’s Chief Communications Officer remarked that the TUI Mediterranean Marathon League is more than just a series of races – it’s a celebration of the unique fusion of sports and travel in some of the Mediterranean’s most iconic destinations.
The partnership forms part of TUI’s wider sports sponsorship strategy, which aims to enhance the experiences available to its customers.
TUI’s diverse portfolio includes over 1000 sports courts, fitness decks, and personal trainers across its hotels, clubs, and cruise vessels, ensuring travelers have access to world-class sporting facilities.
Unforgettable Destinations and Experiences
The 2025 event will commence on 9 March in Paphos, Cyprus, before moving to Greece on 6 April for the Alexander the Great Marathon, a scenic route from Pella to Thessaloniki.
Runners will then head to Mallorca on 19 October for the TUI Palma Marathon, before the grand finale on 15 November in Palermo, Sicily. The league encompasses a variety of courses, including half marathons, 10km, and 5km races, ensuring accessibility for athletes of all skill levels.
This exciting initiative will welcome over 26,000 athletes from 90 countries, with the aim of blending the excitement of competitive running with the rich culture, history, and hospitality of the Mediterranean.
Shared Vision for Uniting Sport and Culture
Founding members of the Mediterranean Marathon League shared their enthusiasm for the partnership, expressing that this partnership reflects their shared vision of uniting the excitement of running with the authentic beauty of the Mediterranean.
Together, they aim to offer unforgettable experiences for runners and their families, showcasing the history, culture, and hospitality of these unique Mediterranean destinations.
Reaffirming TUI’s Commitment to Sports Tourism
Through this sponsorship, TUI not only strengthens its sports tourism portfolio but also solidifies its position as a leader in delivering exceptional experiences.
By partnering with local organisations, TUI seeks to deepen its engagement with Mediterranean communities while providing dynamic travel opportunities for its customers.
As TUI’s Chief Communications Officer emphasised, by sponsoring the TUI Mediterranean Marathon League, they are reaffirming their commitment to delivering extraordinary sports tourism experiences.
Conclusion
The TUI Mediterranean Marathon League exemplifies the perfect fusion of sports, travel, and culture, offering runners and spectators alike an unparalleled way to explore some of the Mediterranean’s most picturesque destinations.
With its sights set on the future, TUI is charting a course for the intersection of adventure and tourism, making sports an integral part of the modern travel experience.
Whether you’re a seasoned marathoner or a casual participant, this league promises to deliver a truly unforgettable journey through the heart of the Mediterranean.
