Independent creative agency Trouble Maker Group has announced its acquisition of The Outfit, a renowned branded entertainment production studio.
This move marks Trouble Maker’s first acquisition since its inception in 2019 and sets the stage for an ambitious growth strategy in the coming year.
The Outfit: A Proven Track Record of Excellence
The Outfit has built an impressive reputation for delivering engaging entertainment-led content, collaborating with prominent clients such as Channel 4, HelloFresh, Ring, McDonald’s, and Estée Lauder.
The production studio’s work has earned industry accolades, including recognition from Cannes Lions, Campaign Big Awards, and the Marketing Society, solidifying its position as a leader in branded entertainment.
Following the acquisition, The Outfit will continue to be led by its founders, Charlie Read and Niall Murdoch.
Reflecting on the move, Read expressed excitement about joining Trouble Maker, stating that they are thrilled to join Trouble Maker and look forward to building on their established reputation for reaching and engaging audiences through innovative entertainment formats.
They went on to add further that this partnership gives them a platform to elevate their skills and expertise both in the UK and internationally.
Trouble Maker’s Vision: Entertainment as a Strategic Growth Area
For Trouble Maker Group, acquiring The Outfit aligns with their strategy to deliver next-generation advertising and branded content.
The Outfit will serve as the foundation for a standalone production studio under Trouble Maker’s banner, enabling the agency to expand its capabilities and better serve brands seeking to connect with audiences through entertainment-driven strategies.
Trouble Maker’s Chief Strategy Officer and co-founder emphasised the growing importance of entertainment in brand strategies, particularly for challenger brands.
They commented that entertainment strategies are one of the fastest-growing and increasingly important areas for brands looking to outsmart, not outspend, their competitors. What’s more, they have been impressed by The Outfit’s creativity and calibre of work, and having worked together previously, they are excited to officially welcome them to the Trouble Maker family.
A Milestone for Both Companies
This acquisition not only signals Trouble Maker’s commitment to innovation but also represents a significant milestone for The Outfit.
By joining forces, the two teams aim to push boundaries in the creation of entertaining advertising and branded content, setting a new standard for the industry.
Conclusion: A Partnership Poised for Global Impact
The acquisition of The Outfit by Trouble Maker Group underscores the evolving landscape of branded content, where entertainment takes center stage in connecting brands with their audiences.
With a shared vision for creativity and innovation, this partnership is well-positioned to lead the way in developing groundbreaking entertainment strategies for brands, both in the UK and on the international stage.
As Trouble Maker embarks on its broader acquisition plan, this milestone is a testament to its ambition and forward-thinking approach to creative advertising.
