As the population of seniors continues to grow, businesses are starting to take notice and target this lucrative market.
Marketing to seniors can be a bit different than marketing to other demographics, but there are still some general principles that hold true.
In this blog post, we will discuss 10 tips for marketing to seniors.
Understand their Needs and Wants
Just like any other demographic, seniors have specific needs and wants.
So, it’s important to understand what these are in order to market effectively to them.
Appeal to their Values
Seniors generally have different values than other demographics.
There are chances that they may place a higher importance on things like family, tradition, and community.
Therefore, your marketing strategies must be appealing to their values and thoughts.
Use Accessible Language
The seniors market is not one that you want to use jargon or complicated language in.
So, keep your messaging clear and easy to understand.
It’s important to avoid stereotypes when marketing to seniors.
Just because someone is a senior doesn’t mean they are slow, set in their ways, or uninterested in new things.
Make it Personal
Senior citizens often appreciate a more personal touch.
Strategies as simple as using their name in marketing materials or sending handwritten notes will make them happy and probably buy your service/product.
Seniors may need a little extra time to make decisions, so it’s important to be patient when marketing to them.
Allow them the time they need to make a decision, and don’t try to push them into anything.
Offer seniors different options whenever possible. This could be things like different styles, colours, or sizes.
Doing so shows that you’re catering to their needs and giving them choices. Also, make sure your website is also user-friendly for seniors.
Always show respect when marketing to seniors. This includes things like using proper titles (Mr. or Mrs.) and avoiding patronising language.
Use Traditional Marketing Methods
Seniors are often not as comfortable with technology as other demographics, so it’s important to use traditional marketing methods when targeting them.
Therefore, you can include things like print ads, direct mail, and TV commercials.
Have a Solid Product
Having effective targeted marketing strategies might not work for seniors, if your product or service is not solid.
Seniors are more likely to be loyal customers if they trust your business and know that you’re offering quality products or services.