In the SEO world, Pillar Pages are pages that act as a foundation for your website. They provide important information about your business and act as a hub for all of your other marketing efforts. 

Creating Pillar Pages is an essential part of any SEO strategy, and in this blog post we will teach you everything you need to know about them!

What are Pillar Pages in SEO?

Pillar Pages are pages that provide a comprehensive overview of a particular topic or subject. They serve as the “pillar” of your website, providing important information and acting as the foundation for your other marketing efforts. 

Pillar Pages should be an authoritative source of information on a particular topic. They should include compelling content, organised in an easily digestible way, and targeted to a particular audience. They are similar to landing pages in that their purpose is to drive visitors to take action, but they are different in that the content should be comprehensive and authoritative. 

Why are Pillar Pages important for SEO? 

Pillar pages are important for SEO for several reasons:

Authoritative Content

Pillar pages provide an authoritative source of information about a topic that visitors can trust. This helps boost your website’s overall credibility, which will help with rankings in search engines.

Internal Linking Structure

Pillar pages provide the foundation for internal linking structure, which is essential for SEO. They act as hubs of information that link to other pages on your website. This helps search engine crawlers understand and index the content on your website, which will help with rankings. 

Ease of Navigation

Pillar pages provide an organised way for visitors to navigate through your website. This makes it easier for visitors to find the information they are looking for and reduces the bounce rate of your website, which can help improve rankings in search engines.

Increased Visibility

Pillar pages can increase your website’s visibility in search engines. They are typically long-form content pieces with the keyword included multiple times throughout, which helps to boost rankings and make your website more visible to potential customers.  

Components of a Pillar Page

When creating a Pillar Page, there are several components you should include: 

Compelling Headlines – A compelling headline should summarise the topic of your Pillar Page and entice visitors to read more.

Quality Content – Content that is accurate, relevant, and engaging is essential to a successful Pillar Page.

Clear Structure –  Providing a clear structure to your content will help visitors quickly find the information they’re looking for. 

Keywords – Strategically inserting keywords throughout your content can help search engines understand the topic and rank your page higher in SERPs.

External Links – Linking to reputable sources outside of your website can lend credibility to your website.

Internal links – Internal links help search engines understand the context of your website and provide visitors with an easier way to navigate your site.

Visuals – The use of visuals can help break up the text and make it more visually appealing.

Call-to-action –  Providing a call-to-action at the end of your page can help increase conversions. 

How to Create SEO Pillar Pages

Creating an effective and successful Pillar Page can be a daunting task. Here are some tips for creating an effective Pillar Page: 

Start With Keyword Research

Before you begin writing your Pillar Page, it’s important to do keyword research to determine the best target keywords for your topic. You can do this by using tools such as Google’s Keyword Planner and Moz’s Keyword Explorer.

Create an Outline

Once you’ve identified your target keywords, create an outline of the topics you plan to cover in your Pillar Page. This will help keep you organised and on track while writing. Having a clear structure will also help readers quickly find the information they’re looking for. 

Write Quality, Compelling Content

Once you have your outline, it’s time to start writing content. When writing the content for your Pillar Page, make sure it is engaging, informative, and authoritative. Make sure that each section of your page is comprehensive and up-to-date with relevant sources. You want to provide visitors with the most useful information possible.

Optimise for SEO

After you’ve written your content, it’s time to optimise your Pillar Page for SEO. Make sure that you include your target keywords in the title and throughout the body of the page. 

Add Relevant Links

Internal and external links will help search engines understand the context of your page and provide visitors with an easier way to navigate through your website. While adding links, make sure they are relevant to the content of your page. 

Add Visuals

Including visuals can make your Pillar Page more visually appealing and break up the text. You can add images, videos, GIFs, or infographics to enhance the content on your page.

Promote Your Pillar Page

Once you’ve completed your Pillar Page, it’s time to promote it. This can be done through social media channels and content marketing campaigns. You want to make sure that your page is seen by the right people and help drive more traffic to your website.

By following these steps, you can create an effective SEO Pillar Page that will help you rank higher in search engine results and drive more website visitors. 

A successful Pillar Page can be a powerful tool for driving traffic to your website and helping increase conversions. So make sure to invest the time and effort into creating a great Pillar Page today!