Tags – SEO Considerations when Merging Sites


If you’re in the process of merging two or more websites, it’s important to take SEO into account.

In this blog post, we’ll discuss some of the things you need to think about when merging sites, so that you can protect your SEO rankings and avoid any penalties from Google.


SEO Considerations When Merging Sites by Taseer Ahmad

1. Content Considerations

All of the URLs for the content should be transferred from the old site to the new one, because if you don’t remove all of the old content from your previous website, duplicate content and a penalty are likely to follow.

It’s also crucial to double-check that there is no material missing before the merger goes live. When you leave pieces of the puzzle behind, you lose traffic like crazy.

Exclude pages that aren’t relevant or have a significant value, if desired.


2. Use 301 Redirects

The primary difference between a 301 and a 302 redirect resides in their effects on Google.

A 301 redirection is more likely to be noticed by the search engine than a 302 redirect, since it signals that someone has permanently relocated their site.


3. Check Back

After you’ve redirected URLs, there’s still more work to do.

You’ll need to create new XML sitemaps and notify Google and Bing of a change of address. You can do this on the respective search consoles.

Also, conduct a site walkthrough to ensure that the merger is being properly completed.

Manual site checks, data analysis, and a complete crawl are all part of this step.

Don’t just rely on people to find mistakes. Make errors easier to detect with Google Analytics, Bing Webmaster Tools, and a website crawler.

If there’s a problem, act on it as soon as possible before it impacts your rankings and traffic.


To learn more, get in touch with us today.

In the meantime, check our extended SEO services.


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