With the internet moving at a speed like never seen before, your website is normally the first impression your prospects have for your business.
No matter how big or small your business is, every single one must have a professional website.
If you don’t have a website, then you probably should and if you do, when was the last time it was updated and the design refreshed?
At the end of the day, having an old website and leaving it dormant is not a smart business decision because there are constantly new marketing and design trends emerging, which help you to gain new customers (as well as impressing current ones).
For this reason, it’s important to think of your website as an investment and not an expense; the same way a good employee or store location will pay off in the long run.
If you’re still not convinced, here are 5 reasons why you should invest in a new web design.
How long do you think users spend on a new website?
Shockingly, only 15 seconds!
Therefore, to grab their attention for just a few minutes means you must clearly communicate the value you can bring within the first 10 seconds – otherwise you have no chance.
In that short period, potential customers will judge your business and decide if they want to learn more about your product or service.
Consequently, if your website looks outdated or unappealing, you’ll be leaving a bad first impression and they’ll leave your site for your competitors – meaning you’re missing out on potential leads.
With that said, a new and fresh web design will help to create a positive first impression, catch new users’ attention and convince them to continue browsing through your site; ultimately increasing your conversion rate.
On the side of this subject, would you like to convert more of your leads into clients? You will like our video below then:
A responsive web design is a site that is able to react and make changes based on a few factors – with the most obvious being screen size.
In other words, a responsive web design will adapt elements such as imagery, font sizes and margins to fit the device it’s being viewed on, without users having to pinch their screens.
As technology advances, the way people use the internet and view websites is forever changing.
So, your website needs to be responsive to make sure that your visitors are getting the best possible browsing experience.
Demonstrate Willingness to Invest in Your Business
By not investing in your web design, you’re unfortunately missing out on opportunities that will help grow your business.
With all things said and done, if you’re not willing to invest in your business, then why should customers invest and buy from you?
Ultimately, a new web design will demonstrate your efforts to keep up-to-date with current trends as a way to provide customers with a good experience when using your site.
By updating your site, your business will not only look compelling and professional, but it will help to build trust with potential customers too.
Improve SEO and Traffic
One of the important search engine ranking factors falls under web design, and if you want to rank higher in the SERPs then a new website would not be a bad shout.
You may already be aware, high-quality backlinks that point to your website is one of the great ways to improve your rankings – a modern, compelling web design can help to earn these.
Moreover, Google’s algorithms are favouring those sites that offer great user experience with unique and engaging content, and so a new web design that improves the user experience is key.
Essentially, how long a user spends on your site and how engaged they are in different pages is taken into account when your site is ranked.
As such, the more your customers feel blown away with your site, the more likely this will positively affect your SEO and increase traffic to your site, and as a result, boost your business.
Ahead of the Competition
A well designed, modern website puts you in a better position in your industry – there’s no denying it.
Whether you outrank them or not of course depends on the content you publish, but a good web design will at the very least, keep you at pace with them.
Research reveals, a whopping 88% of users are less likely to return to a website after a bad experience, and chances are, they’re heading over to your competitors site instead.
With that in mind, a good way to get the ball rolling is to look at your competitors website and compare it to yours – put yourself in your customer’s shoes and decide which business would you feel more comfortable buying from? If you believe it’s your competitors, then it’s definitely time to vamp up your web design.
Overall, web design plays a vital role in the success of your marketing efforts and given the continuous technological changes, it’s critical to keep up to date with online trends that will affect your business. To learn more about web design trends, check our previous blog here, and start taking the first steps to transform your website for better business.
In the meantime, check our web design agency Leicester page.