Marketing is a continuously evolving domain that thrives on precision, relevance, and aesthetics.
As we previously discussed, targeting people’s interests forms the core of effective marketing strategies.
Diving deeper into the realm of interests, one area that emerges as a standout is travel. This article aims to shed light on why and how travel emerges as a top player in the game of interest marketing.
The Visual Effect
Travelling is one of the few categories that creates stunning visuals.
Put simply, the only other parallels that can rival good travel visuals, from a business perspective, are food and clothing.
And, this notion of travel being a great interest option is supported by a recent study conducted by Ipsos Mory, where 21,000 instagram users took part.
Specifically, the travel interest stands at an impressive 45%, beating music, food, drinks, and even sports. And, when we look at some travel industry hits, the results start making further sense.
Proven Results
While writing this piece the 1st time, one might argue that the timing was off due to the collapse of Thomas Cook, a significant player in the travel industry. However, a closer analysis would attribute this downfall to poor debt management and inability to keep up with the changing times, rather than an indication of the diminishing interest in travel.
A glance at the Instagram landscape provides compelling evidence of how travel can serve as a potent propeller for businesses. From social media influencers documenting their global escapades to platforms like Airbnb and Booking.com showcasing exotic stays, travel content has consistently garnered significant public interest.
Such is the pull of travel-related content that even industries with no direct links to travel are leveraging its appeal. Fashion brands are pairing their collections with the backdrop of exotic locations, and auto companies are producing content around popular location searches. Lamborghini‘s use of location-based hashtags and many fashion labels promoting their lines alongside stunning travel vistas show that travel has permeated the marketing strategies across sectors.
The Bigger Picture
In conclusion, the appeal of travel content in marketing goes beyond pretty pictures. It taps into the inherent human desire for exploration, adventure, and experience. It gives businesses an opportunity to tell stories, evoke emotions, and create lasting impressions.
Despite the current uncertain times, the interest in travel remains unabated. It only means that businesses should consider adapting their marketing strategies to the changing travel landscape. From promoting local attractions to showcasing sustainable travel practices, there are numerous ways to keep the travel flame alive.
Travel, as an interest marketing strategy, offers endless possibilities. By aligning your brand’s message with the compelling narratives that travel allows, you can create a marketing strategy that not only interests but also engages and inspires.
