In today’s competitive marketplace, it’s more important than ever to have a strong brand that resonates with your target audience.
If your manufacturing brand is starting to feel stale, there are a number of strategies you can use to give it a refresh. Here are 6 such strategies:
Keep Your Core Values Top Of Mind
Your manufacturing brand is built on a foundation of core values.
These are the principles that guide your company and inform everything you do. When you’re looking to refresh your brand, it’s important to keep these values front and centre. They should be the driving force behind all of your decisions, from your new logo design to your social media strategy.
Connect with your customers on an emotional level. Here is an example: “The outdoor apparel company Patagonia is known for its commitment to environmentalism and social responsibility.”
These values are at the heart of everything they do, from the products they design to the way they run their business. As a result, their customers have a strong emotional connection to the brand.
Simplify Your Message
When you’re refreshing your manufacturing brand, it’s important to simplify your message.
You want to make sure that your target audience understands what you do and why you do it. Keep your language clear and concise, and avoid industry jargon. Tell a story that resonates with your audience, and make sure your visuals support your message.
A well known brand who simplified their message is Nike. Their “Just Do It” slogan is one of the most recognizable in the world. It’s short, to the point, and it perfectly encapsulates their brand identity.
Update Your Look
An important part of refreshing your manufacturing brand is updating your look.
This may include things like developing a new logo or redesigning your website. It’s also important to make sure that your visual identity is consistent across all channels. Your goal should be to create a cohesive look that reflects your updated brand message.
Lots of companies evolve such as Apple who originally sold computers in beige cases and now is one of the most cutting-edge companies known for its sleek white devices. Apple‘s logo has changed several times as well, but always kept a similar feel.
Be Active On Social Media
Social media is a powerful tool that can help you reach a wider audience and build relationships with potential customers.
When you’re refreshing your manufacturing brand, make sure to include social media in your plans. Create engaging content, post regularly, and interact with your followers.
Manufacturers known to be active on social media are GE and Siemens. They are effective because they post a combination of articles, videos, and infographics that show the human side of their brands
Invest In Content Marketing
Content marketing is a great way to reach your target audience and build brand awareness.
When you’re creating content, make sure it’s relevant to your audience and aligned with your overall branding strategy.
And don’t forget to promote your content! Manufacturing Brands who have grown from content marketing are 3M, Honeywell, and DuPont. They focus on writing blog articles that are interesting and informative, without being too salesy.
Focus On Your Unique Selling Proposition
What sets your company apart from the competition?
When you’re refreshing your manufacturing brand, make sure to focus on your unique selling proposition. This is what will make you stand out from the crowd and attract potential customers. Highlight your strengths, and make sure they’re front and centre in all of your marketing materials.
