If you’re a dentist, then you know that it’s important to market your practice locally.
There are many different ways to do this, and in this blog post we will discuss 9 of the best strategies.
Get Involved in Your Community
One great way to market your dental practice is to get involved in your local community.
This can be done in a number of ways, such as volunteering at local events, sponsoring local teams or clubs, or even just being active on local social media groups.
By getting involved in your community, you’ll not only be able to reach more potential patients, but you’ll also be able to build up a good reputation.
And remember, word-of-mouth is still one of the best marketing tools available!
Make Use of Local SEO
If you want to reach patients who are searching for a dentist online, then you need to make sure your practice is visible in local search results.
Optimising your website for local keywords, claiming your Google My Business listing, and building up citations from other local websites are a few techniques to appear yourself in local SEO.
Advertise in Local Publications
Another great way to reach potential patients is to advertise in local publications. This could be anything from the newspaper to a community magazine.
Just make sure you’re targeting publications that your ideal patients are likely to read!
Sponsor Local Events
Another great way to get involved in your community and reach potential patients is to sponsor local events. This could be anything from a charity fun run to a school sports team.
Sponsoring an event will not only help you get your practice’s name out there, but it will also show that you’re supportive of the local community.
Offer Discounts and Promotions
Everybody loves a good deal, so why not offer discounts or promotions to local residents? This could be anything from a percentage off their first visit to your practice, to a free whitening treatment.
Just make sure you promote these deals prominently so that people know about them!
Offer Free Screening Days or Checkups
Offering free services is a great way to bring in new patients and also show that you care about the community.
Many people may not have dental insurance or the means to pay for dental work, so by offering free days you are sure to catch their attention.
Not only will this help you grow your practice, but you will also be helping those in need.
Offer Freebies
Another great way to attract new patients is to offer freebies. This could be anything from a complimentary toothbrush to a discount on their first visit. Freebies are a great way to show potential patients that you’re generous and that you care about their dental health.
Conduct Health Awareness Classes
Conducting awareness classes is a great way to show that you’re an expert in your field and that you care about educating the public about dental health.
The classes could be anything from a short talk at a local school to a more comprehensive class at a community centre.
Not only will this help you reach potential patients, but you will also be helping to improve the overall dental health of your community.
Get Involved with Local Charities
One final way to reach potential patients and give back to the community is to get involved with local charities. This could involve anything from providing free dental care to those in need, to raising money for a good cause.
Not only will this help you reach potential patients, but you will also be doing some good in the world!
There you have it – nine hyper local marketing strategies that will help you grow your dental practice.
By following these tips, you are sure to see an increase in patients and support from your local community in no time!
Your community (and your bank balance) will thank you for it.
