Tags – LinkedIn Training
LinkedIn is the present and the future of developing and maintaining your pipeline of professional relations.
From juniors, who are looking to build their careers, to all the way up to directors and business leaders, across industries, LinkedIn is the medium of engagement and building that rapport you need to develop professionally.
This article, intended to provide LinkedIn training, will outline advanced techniques of how to approach LinkedIn. Please note that if you would like to take your learnings to the next level, please check our next piece on LinkedIn sales navigator.
Our Success with LinkedIn
As a business, at Axies Digital, we have been able to harness the power of LinkedIn through carefully approached engagement.
Both the founders of Axies Digital, Harmeet Singh and Taseer Ahmad, enjoy meaningful engagement through LinkedIn, with numbers reaching to 10s or 1,000s of views per month and network development at the rate of knots.
And these numbers have been achieved within the target audience of Axies Digital, rather than going for anyone and everyone.
Just to provide an example, it has taken Harmeet and Taseer only 5 weeks to bring together 150 established businesses for video conferencing and business engagement during lockdown. Please check more info here:
Here is an image of the growth of Volta Blue so far. Please keep in mind that none of this growth has been achieved through paid marketing and everything you see here is organic.
LinkedIn Audience Building
Without any jargon, here’s how you can achieve growth on LinkedIn.
Part 1 – Profile
You could spend all your time and money on LinkedIn, but if you do not have a compelling profile, all this effort will lead to (very) little. Here are the steps you need to follow to bump up your profile:
- To begin, you must have a professional photo that represents you professionally
- Profile Snapshot: This goes right under your profile picture. You only get a couple of words to clarify what you are all about.
- Profile Description: This is where you have the freedom to write a bit more about yourself. However, make sure that the language that you use corresponds to your target audience. Also, keep in mind that this is your chance to optimise your profile for the right search terms that people are looking for on LinkedIn. So, even if they don’t read this description in itself, you’ll be improving your chances of being seen regularly.
- Education, Work Experience, etc.: A lot of the times people only add their current job or the most recent education that they have had. If you want to come off professionally, make sure you add all the background information. Same goes for the other sections, e.g. skills, any publications, and voluntary work. Providing all this information will set the right tone with the people checking your profile.
Part 2 – Posting Content
A profile just sitting there will do little for you. So, you need to be seen in more than one way. Here’s what you need to do:
To begin, start with a post a week, just to get yourself out there. However, just keep in mind that you are not just posting about yourself or even your business.
In fact, you need to find that blend between professional, personable, and business content that shows the true you. Over time, you will also start realising what kind of content gets better engagement, which is usually the personable stuff, and then you can double down there.
In terms of how you write, for instance, the simplest way to improve is checking what is working on LinkedIn within your network.
In addition, also give a try to video content, as it gives a better way to you, in terms of people seeing what you are all about. To a lesser extent, the same goes with imagery, but refrain from using stock images and use your own visual content.
Part 3 – Relationship Building on Linkedin
Now, you have reached the point where you can confidently engage, both privately and publicly.
In order to come off professional, remember a simple trick: approach connections on Linkedin in the same way you will approach a stranger in a coffee shop. If you begin with trying to make a sale, you won’t go far.
Linkedin is about nurturing relationships. Some will turn into friendships, others into collaborations and if you do it right, you will also develop sales.
More explicitly, LinkedIn can even be viewed like a dating app. Some people might be willing to jump into bed from the set go, but the chances of that happening are slim and there is almost no chance of a meaningful relation afterwards.
Part 4 – Building Your Scalable Network
If you are looking to build a system that multiplies your engagement and influence, you need to convert your relationships into a network.
This macro goal of developing a scalable network requires a micro level view of how you have set up your profile, who are you targeting to connect with, what are you saying to your connections, and what kind of environment are you developing where your network will be comfortable to fit in.
All this requires an understanding of how your audience thinks and behaves on LinkedIn, as well as in the real world outside.
As you can imagine, it is almost impossible to caption all this information in a single blog here. Therefore, we run comprehensive training sessions.
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