In a move that promises to shake up the hiring landscape, Indeed has launched a new integrated campaign titled ‘There’s Gotta Be a Better Way’, targeting the frustrations of both jobseekers and employers.
Created by 72andSunny Amsterdam and Los Angeles, the campaign humorously and thoughtfully highlights the systemic absurdities of today’s hiring process, offering innovative solutions to modern recruitment woes.
Addressing Systemic Issues in Hiring
The campaign builds on Indeed’s 2023 initiative, ‘The World Can Work Better’, by shining a spotlight on key challenges faced by jobseekers and employers alike.
Across nine unique advertisements released in the US, UK, and France, the campaign takes a relatable approach to exposing hiring inefficiencies, including lack of transparency, overreliance on academic qualifications, and the prioritisation of networks over skills.
One standout ad dramatises the awkward conversations that arise when salary expectations don’t align. Indeed’s solution? Allowing jobseekers to set salary expectations on their profiles from the start, ensuring both parties are on the same page.
Another ad depicts the extreme efforts jobseekers feel they must undertake to secure an interview. In response, Indeed highlights its platform’s feature for showcasing skills directly on jobseekers’ profiles, simplifying the hiring process for everyone involved.
Tools for a Transparent and Efficient Process
Indeed’s suite of tools is at the heart of the campaign’s message.
By offering innovative features like Matched Candidates, Salary Filters, Indeed Profiles, and Work Wellbeing Scores, the platform aims to create a more transparent, inclusive, and efficient hiring ecosystem.
These solutions directly address the frustrations illustrated in the campaign, providing jobseekers and employers with tools to navigate the complexities of modern recruitment.
The campaign’s timing is no coincidence. Launching during a period when jobseekers are reflecting on major life changes, Indeed is strategically focusing its media placements on high-profile events that demand attention.
In the UK, for example, ads will feature during Premier League matches, ensuring maximum visibility and engagement.
Confidence in a Better Future
Indeed’s senior global brand and advertising director encapsulated the campaign’s ethos, stating that with this campaign, they are addressing the elephant in the room for jobseekers and employers.
At the same time, they are expressing their confidence that Indeed can provide a more transparent, inclusive, and efficient hiring process.
A Step Toward Progress
‘There’s Gotta Be a Better Way’ is more than a tagline – it’s a call to action for an industry overdue for change.
By confronting the absurdities of modern hiring head-on and presenting practical, impactful solutions, Indeed is positioning itself as a champion for progress.
As jobseekers and employers continue to navigate an evolving recruitment landscape, Indeed’s campaign serves as a timely reminder that better solutions are not just possible – they’re here.
