How to Optimise Thin Content for Higher Rankings

If you’re running a website, it’s important to make sure that you’re providing valuable content for your visitors. 

Thin content can hurt your website’s rankings, and it can also lead to lower conversion rates. 

In this blog post, we’ll discuss what thin content is, and how you can create and optimise it for higher rankings.

 

What is Thin Content?

Thin content is defined as content that offers little to no value to the reader. This can include short blog posts, product descriptions, and even some website pages. 

Thin content is often used by websites in an attempt to fill up space or increase the amount of keywords on a page. 

However, using thin content is no longer effective, and can actually hurt your website’s rankings.

 

How to Create and Optimise Thin Content?

 

Use Google Webmaster Tools to Find and Fix Thin Content 

If you’re concerned that your website may have thin content, you can use Google Webmaster Tools to find and fix it. 

To do this, simply log in to your Google Webmaster Tools account and click on the “Search Traffic” tab. From there, click on “HTML Improvements.” 

Doing the same will show you a list of pages on your website that have thin content. 

Once you’ve identified the pages with thin content, you can follow the below tips to create and optimise thin content for higher ranking. 

 

1. Focus on Content Quality

When creating thin content, it’s important to focus on quality over quantity.

A good rule of thumb is to make sure that your content is at least 300 words long. This will help to ensure that your content is valuable and informative. 

The content must also be well-written and free of errors.

Additionally, you should focus on using keywords throughout your content, as this will help to improve your website’s ranking.

 

2. Redirect the Thin Content to a Landing Page

If the content you’re hosting isn’t relevant, you may choose to redirect it to other related content.

For example,  if you have a blog post that’s only a few hundred words long, you could redirect it to a landing page that’s more comprehensive. 

Doing so will help to improve the quality of your website, and it will also make sure that visitors are getting the information they need.

Redirecting users would not result in losing backlinks coming to your page or the authoritativeness of the website.

 

3. Produce In-depth Articles

Writing in-depth articles on your website can help you stay away from thin content, thereby improving your website’s ranking

In-depth articles are typically longer than 500 words, and they offer a comprehensive look at a particular topic. 

Not only will in-depth articles help to improve your website’s ranking, but they’ll also provide valuable information for your visitors.

 

4. Remove if Necessary

If none of those options works for you, think about replacing it with something that will function better.

Removing thin content entails completely scrapping and starting from scratch with new content for your website.

After all, to rank well, your page must be appealing to readers. – Create a 404 Page for Thin Content

Thus, the thin content would not have a negative impact on high-quality material or the authoritativeness of the website.

By following these tips, you can create and optimise thin content that will help to improve your website’s ranking.  

 

To know more, get in touch with us today. 

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