Tags – How to Make Newsworthy Content
If you want your website to be seen by more people, you need to create newsworthy content.
This type of content is different from the average blog post or article, and it can help you attract attention from new audiences.
In this blog, we provide 5 tips for creating newsworthy content for your business that gets noticed in the digital age.
What Makes Newsworthy Content?
The idea of newsworthy content is based on understanding what is relevant, interesting and something that people need to know.
Of course, judging whether or not something is newsworthy is quite subjective.
But as the boundaries of what qualifies as news continue to shift, so does our approach to and make sense of that information.
To be newsworthy, your content must be timely and relevant to your audience. It should also be interesting and shareable, so that people will want to read it and share it with their friends.
Not to mention, it needs to be well-written and free of errors, otherwise you won’t make a positive impression.
5 Tips to Make Newsworthy Content That Gets Noticed
You can’t always predict what people will find interesting, but brands should think about the following journalistic criteria, that have endured the test of time, when deciding what type of content to post.
1. Authenticity
Because it’s brand content, branded material immediately has a difficult time convincing people of its trustworthiness.
After all, a business that publishes content must only be doing it for self-serving reasons, right?
Yes, but companies still have a chance to be genuine and communicate stories that support their own beliefs and credibility.
Every business in the world is concerned with selling a product or service. Distinguish which forms serve your marketing objectives from top-of-funnel content intended to raise awareness and share knowledge with your brand content.
In a nutshell, your content must be “on-brand,” but first you must establish what your brand identity is.
Otherwise, you risk alienating customers or damaging the reputation of your business.
2. Provide Value
Why is your content’s subject important to your audience? Why are they interested in this topic? What benefit will it provide them?
Journalists are taught to seek for a story’s angle or news hook, which is the compelling reason or reasons that will entice readers to take time out of their day to read about it.
It’s possible that your content isn’t able to be everything to all people, but it’s critical not to lose a substantial portion of your audience by avoiding these fundamental concerns.
It’s not enough to have a good writer or an expert on hand; you also need material that people want to read.
To engage readers, you must make an emotional connection or solve a problem that they can identify with — provide value.
3. Don’t Be a Robot
Stories that lack a human element, much like news value, might be ineffective.
You don’t want to read stuff about a bunch of talking heads telling you to care about something because they say so.
We need to feel that significance as humans. We must be able to identify with it.
For example, let’s assume your company sells shoes. Everyone wears shoes, and everyone needs new ones at some point, but it won’t ensure that they all want to read about them.
Perhaps you own a new shoe sole technology that can help reduce lower back pain: yes writing about the benefits is educational, but will this engage people?
What could be more compelling, is telling a story about how a wearer of these shoes overcame pain and is now sprinting marathons.
The point here is, don’t just tell your consumers something, show them through original, emotive storytelling.
4. Don’t Assume
The only thing you should assume is that your audience knows virtually nothing about the issue you’re covering.
Other than that, don’t assume that your audience will understand industry terms, abbreviations or jargon.
Consequently if you do this, you risk offending your readers by implying that something is well known or vague; and without sufficient explanation, you’ll appear smug or arrogant – which definitely won’t keep readers engaged!
While there are some exceptions for specialised B2B content aimed at industry authorities with a similar level of understanding, in general, don’t assume your audience is as informed about a subject as you are.
In addition, you need to be able to produce explanations for complex ideas or topics that aren’t well-known outside of your market.
5. Narrow Your Focus
Don’t try to cover everything in a 1,000-word blog.
You must cultivate a certain angle or focus that engages your audience without detracting from your message or content.
Simply, make sure the information you’re conveying is in context for your audience, but avoid veering off topic or attempting to include too many points in a single article.
Ultimately, there are always more blogs that you can write later to address a particular point you wanted to expand on.
Final Words
Newsworthy material isn’t evergreen.
New content that is timely or topical will only be relevant for a few days before something fresh comes along and replaces it.
And people will stop reading once it becomes outdated. However if you do it right, a well-written newsworthy piece of content may help your web traffic and backlinks skyrocket.
Backlinks can help your site’s domain authority, which means Google believes it is relevant, trustworthy and worth ranking.
Because we never know when a breaking news event will arise, it’s always preferable to have a flexible content schedule that can be modified as necessary.
Plus, if you have something significant planned for your company that might be deserving of news coverage, make sure to leave time and room to produce material when the moment comes.
Please contact us today for more information.
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