Tags – how to connect with customers
Have you ever read the business values and principles of Unilever, the transnational British-Dutch goods company? The heading on the website reads: Business Integrity .
We have strong values and clear policies and standards to ensure our employees not only do things right but also do the right thing.
In fact, the CEO of Unilever, Paul Polman, once declared success without integrity, a failure. But why so much emphasis on integrity from a multinational, successful business?
Businesses are not stand-alone entities and are run for and by humans.
In most public businesses, having a clean image with intact integrity is a source of trust that must be established if the want for sustenance and success exists within you.
Your customers keep coming back to you; your investors keep investing in you; your employers keep giving you the responsibility to take the right decisions for the organisation; as long as you keep your integrity.
In fact, with the right word of mouth, your customers even connect you with added customers. All of this, as long as you keep your integrity intact.
The Value of Business Integrity
Zwilling (2012) at Forbes noticed that, even though organisations understand the value of integrity, they fail to define it well.
In most cases, people equate integrity with honesty and morality. But, such terms are non-quantifiable and relative.
Hence, what you and I consider honest and moral may be different. As a result, this leads to conundrums and unwanted challenges. But, how about we define integrity from the view of the receiver – your customer?
For example, for trades people, integrity can be the provision of quality services within an agreed-upon period.
We can go forward a step and include customer safety, technical aptitude, problem solving and troubleshooting skills, etc., into the mix. Simply, this extends the package to desirability. And, desirability is not necessarily integrity.
How do you display your integrity? Have a think about it
To learn more, get in touch with Marketing Voice today.
Interesting Fact – The smartest person that I had shook hands with was the CEO of Unilever, Paul Polman, until I met Sir Paul Nurse. No awards for guessing which one am I in the picture – I am the happiest one.
Sir Paul Nurse
UNILEVER (2018) Business Integrity.
ZWILLING, M. (2012) 5 Ways to See If Your Business Integrity is Showing.
Keyterms – How to connect with customers; Business Integrity.