That’s what Jay said one Friday afternoon.

He runs a growing home improvement business—solid reputation, great crew, happy clients. But lately, marketing has become more of a burden than a boost.

He wasn’t short on ideas—he just didn’t have time to execute them all.
One day it was writing social posts. The next, tweaking Google Ads. By the end of the week, leads were inconsistent and the calendar… half full.

“I know I need to market consistently. But how do I actually do that without it taking over my week?”

This is a question we hear all the time—from bathroom fitters, landscapers, joiners, and kitchen specialists alike.

Why Marketing Feels Like a Full-Time Job (When It Shouldn’t)

Running a home improvement business means wearing a lot of hats: project manager, estimator, crew leader, customer service rep—and yes, marketer.

The problem? Marketing can quickly become a job you never finish. There’s always more to post, more to tweak, more to plan.

But here’s the thing: you don’t need to do more. You need to do the right things—efficiently and consistently.

Jay’s Shift: From Scrambling to Systemising

When Jay partnered with a marketing agency, he wasn’t looking for flashy campaigns. He just wanted a plan he could actually stick to—and one that brought in real leads, not just likes.

1. Automate the Basics

We set up:

  • Pre-scheduled content featuring recent jobs, testimonials, and seasonal tips
  • Google Ads that target local homeowners actively searching for his services
  • A lead capture form that notified him instantly—no more digging through email chains

2. Focus on One Offer at a Time

Instead of promoting every service at once, pick one high-value, in-season offer and build a simple campaign around it—like “Free Quote for Autumn Garden Makeovers.”

Clear message. Clear target. Easier to manage.

3. Build a Monthly Marketing Rhythm

A plan:

  • Week 1: Highlight a recent project
  • Week 2: Share a customer review
  • Week 3: Promote an offer or seasonal service
  • Week 4: Re-engage past leads with a follow-up email or ad

Suddenly, marketing wasn’t a guessing game—it was a rhythm.

Less Hustle. More Results.

“Marketing doesn’t need to be complicated. It needs to be consistent.”

Jay didn’t become a full-time marketer—he became a business owner with a marketing agency. One that worked for him, not against him.

And now? His pipeline stays warm, his calendar stays full, and his weekends are a little less… administrative.

Want to Make Marketing Easier (and More Effective)?

At Axies Digital, we help home improvement business owners:

  • Get more local leads with paid ads that work
  • Save time with done-for-you systems
  • Stay visible without staying glued to your phone

Let’s help you stop spinning plates—and start building a marketing machine you can actually manage.