That’s what Melissa, Head of Marketing at a home renovation brand said. 

She had a decent media budget. Her team had Google Ads, Meta campaigns, and even email funnels running. But when the CEO asked, “What’s driving real results?”—there was no confident answer.

“We had dashboards. We had reports. But none of it told us what we actually needed to know.”

Sound familiar?

If you’re leading marketing for a home improvement business, and you’re frustrated by the lack of data-driven insights, you’re not alone.

When Marketing Feels Like Guesswork—Even With All the Tools

Home improvement brands face a unique challenge: high-value services, longer sales cycles, and often, offline conversions. That makes tracking paid ad performance harder than it should be.

Here’s what we hear from heads of marketing all the time:

  • “I can’t clearly tie revenue to campaigns.”
  • “The reports are pretty—but they don’t help us make decisions.”
  • “Our media spend is growing, but ROI is murky.”

You don’t need more data.
You need the right data—turned into clear, actionable insights.

Melissa’s Turning Point: From “We Think” to “We Know”

Here’s what changed:

1. Clarity Over Clicks

Start by redefining success. Instead of relying on ROAS and CTR alone, we aligned campaigns with actual business goals:

  • Booked estimates
  • Qualified leads
  • Revenue per service line

2. Custom Attribution That Matches the Customer Journey

No more relying only on just what Google or Meta said:

  • Track touchpoints across multiple channels
  • Connect ad clicks to CRM actions and offline bookings
  • Identify which campaigns led to the highest-value clients

3. Dashboards That Drive Decisions

We built reporting tools that didn’t just show what happened—they showed what to do next:

  • Which campaigns to scale
  • Which audiences were wasting budget
  • Where retargeting was most effective

The Confidence to Lead with Data

“Now I can walk into a boardroom with numbers that matter—and a plan to scale what works.”

Melissa didn’t need more reports—she needed clarity. And once she had it, her marketing strategy became sharper, faster, and fully aligned with business growth.

Ready to Turn Your Ad Data Into Smarter Strategy?

At Axies Digital, we specialise in helping home improvement brands:

  • Uncover hidden opportunities in your paid media data
  • Connect ad performance to actual customer value
  • Make smarter decisions that impact your bottom line

Let’s replace the noise with insights—and guesswork with growth.