In a bold move to futureproof the advertising industry and cultivate climate-conscious creativity, mobile network Giffgaff has announced a new partnership with the not-for-profit organisation, Purpose Disruptors.
This collaboration will grant alumni of the Brixton Finishing School free access to ChangeTheBrief – a powerful sustainability education platform designed to reshape mindsets across advertising and media.
Empowering the Next Generation of Creatives
At the heart of this initiative is ChangeTheBrief, an immersive learning platform packed with sustainability insights from global experts, including UN advisors.
The platform is tailored for those working in the creative industries, with the core mission of promoting more sustainable lifestyles and business practices. By opening access to alumni of Brixton Finishing School – a renowned accelerator for diverse talent – the partnership ensures that future advertising professionals are equipped with the tools and awareness to champion meaningful environmental change through their work.
Giffgaff’s head of go-to-market and media shared their enthusiasm, commenting that this partnership allows them to work with Purpose Disruptors in two truly important ways that align closely with Giffgaff’s values and ESG goals: accelerating sustainable advertising practices and connecting people to their full potential.
The spokesperson went on to express their delight at making ChangeTheBrief freely available to Brixton Finishing School graduates, emphasising the role this access will play in shaping a more ethical and environmentally aligned industry.
Expanding the Curriculum with Real-World Impact
The partnership comes as Purpose Disruptors launches new training content for the ChangeTheBrief platform.
Notably, a new module led by former UN climate strategist Paddy Loughman deepens the curriculum, while hands-on workshops – including Climate Literacy for Leadership – offer a practical foundation for embedding climate-focused thinking into strategic decision-making.
These educational components aim to provide professionals not only with knowledge but also the confidence and competence to become change agents in their respective organisations.
From creative studios to media agencies, the ripple effect of these lessons could shape how brands communicate, produce, and influence consumer behaviour in the years to come.
Purpose Disruptors’ co-founder echoed this ambition, expressing that it’s vital that organisations mitigate future risk, upskill their teams for a climate-impacted world, and accelerate the adoption of sustainable behaviours. Those who act now will be the ones best prepared for the future economy.
A Meaningful Step Towards Sustainable Storytelling
This partnership marks a significant moment in the advertising industry’s climate journey. By enabling free access to forward-thinking education and placing climate literacy front and centre, Giffgaff and Purpose Disruptors are not just championing sustainability – they are weaving it into the very fabric of creative industry development.
Through this initiative, a new generation of advertising talent will be empowered to lead with purpose, drive systemic change, and help rewrite the narrative of what it means to be responsible, progressive, and impactful in the world of media.
The message is clear: climate resilience and creative excellence are no longer separate goals – they are now deeply intertwined, and the future of advertising depends on the ability to balance both.