Your platform worked fine at £500k turnover. But once you hit £2M+, it becomes your biggest competitor.
When Black Friday traffic crashes your site, that’s not a “good problem.” It’s a £100,000+ leak—and it gets worse every year you delay.
The Hidden Cost of Old Platforms
Traditional “all-in-one” ecommerce platforms slow you down:
- Development bottlenecks – weeks for small changes
- Risky updates – one fix breaks something else
- Lost innovation – you stop testing new ideas
Result? Profit-killing delays that compound as you grow.
The Reality Check
Here’s what the numbers show:
- 45% of ecommerce leaders have already moved to composable commerce
- Flash sales can cause 5–10x traffic surges that old platforms can’t handle
- 1-second delay = 7% conversion drop
Every campaign risks sending paid traffic to a broken experience.
The Data Problem
Your customer data lives in 12+ different systems:
- Shopify/Magento → purchases
- Klaviyo → emails
- Ads Manager → ad performance
- Google Analytics → web behaviour
Fragmented data means:
- No unified profiles
- Wasted ad spend
- Missed personalisation worth 20%+ more revenue
The Modern Solution: Composable Commerce
Composable commerce breaks your store into flexible, independent parts:
- Storefront (what customers see)
- Checkout (payments & orders)
- Product info & search
- Content management
Benefits:
- Faster updates, less risk
- Teams work in parallel
- Sub-5-minute recovery during outages
- Scale each part independently
Real Brand Results
- Fashion brand (£3M turnover): 40% faster site, +15% conversions, zero downtime on Black Friday.
- Home & Garden (£8M turnover): Unified customer data, +25% average order value, +12% revenue from personalisation.
Migration Roadmap (6 Months)
- Plan & Audit – analyse systems, pick tech, assess risks
- Build Foundation – unify data, connect APIs, train team
- Migrate Components – start with search, then storefront, checkout, CMS
- Optimise & Launch – stress test, add personalisation, go live
The Investment
- Small brands (£1–3M): £50k–£150k
- Medium (£3–8M): £150k–£400k
- Large (£8M+): £400k–£800k
But savings outweigh costs:
- +200% developer productivity
- £50k+ saved per avoided outage
- 10–15% higher conversions
- 30–40% lower infrastructure costs
The Decision: Scale or Stagnate
Ask yourself:
- How much are traffic spikes costing you?
- How many sales are you losing without personalisation?
- How fast can you react to competitors?
Every month you wait, the gap between you and agile competitors widens.
👉 Your platform should drive growth—not block it. The brands scaling past £10M aren’t just selling great products. They’re powered by better technology.
