And according to a report published in July 2022, over a fourth of pub visits are becoming alcohol-free. So what does this mean for pubs and bars?
Let’s take a look.
The Impact On Pubs & Bars
Although the rising popularity of “dry January” among drinkers might seem like bad news for pubs and bars, there are some silver linings. Many pubgoers are still turning up to their locals—they just aren’t drinking alcohol. This means that they can still enjoy the atmosphere of a pub without compromising their health or spending too much money.
And instead of leaving after one drink, they might stay longer and order other things such as food or non-alcoholic drinks. This could be beneficial for pubs and bars who want to increase their profits through sales of food and beverages other than alcoholic drinks.
Pubs & Bars Adapting To Non-Alcoholic Customers
To cater to non-alcoholic customers, many pubs and bars have started introducing more low or no alcohol options on their menus. From non-alcoholic versions of classic cocktails to mocktails specifically designed for those who don’t drink alcohol, these options appeal more broadly to different customers, as well as providing an alternative option for existing drinkers looking for something different.
Additionally, some pubs have even gone further by offering designated ‘mocktail’ nights or special ‘low & no booze’ menus throughout the week in an effort to attract those looking for an enjoyable night out without the hangover!
Dry January? Check! ✅— World Of Bowling (@worldofbowling1) January 9, 2023
We've got all sorts of soft drinks from milkshakes and slush puppies to coffees and sodas, but we also have a licenced bar if you're feeling a little rebellious this month 😉#worldofbowling #bowling #tenpinbowling #dryjanuary #edinburgh pic.twitter.com/sAOttma9h9
For anybody doing #DryJanuary, @JungleJimsMrkt has a great selection of non-alcoholic wine, spirits, and the biggest selection of non-alcoholic beers in the Midwest! #youcandothis #beer #wine pic.twitter.com/T9CCSWDtrX— Beer Guy at JJ (@JunglesBeerGuy) January 9, 2023
Marketing Opportunities for Pubs & Bars
The rise of “Dry January” presents an opportunity for pubs and bars to get creative with their marketing campaigns. For example, many establishments have had success running deals and discounts on non-alcoholic drinks throughout the month. Pubs and bars could also take advantage of social media platforms such as Instagram to promote their mocktail menus or special nights. By doing this, they can reach a wider audience and highlight their non-alcoholic offerings for those looking for a night out without the booze.
Overall, the rising popularity of “Dry January” presents both challenges and opportunities for pubs and bars. But with some creative thinking and marketing strategies, establishments can ensure that they remain relevant and attractive to both drinkers and non-drinkers alike.
The Future of Pubs & Bars
As “Dry January” continues to gain popularity among drinkers, pubs and bars must find new ways to remain attractive to customers. By introducing more low or no alcohol options on their menus and taking advantage of marketing opportunities, these establishments can ensure that they stay relevant in the ever-changing landscape of the drinking culture.
With some creative thinking and strategic marketing, pubs and bars can thrive in the age of “Dry January” and beyond.
Overall, while it may appear that the rising popularity of “dry January” is bad news for pubs and bars, it looks like many are adapting by introducing more low or no alcohol options on their menus in order to appeal more broadly to different customers – both existing drinkers seeking something new as well as those seeking an enjoyable night out without the hangover!
As long as pubs continue innovating with their menu offerings and creating inviting atmospheres that cater to all types of customers – regardless of whether they choose to consume alcohol or not – then we can expect them to remain popular destinations well into 2023 and beyond!