In the vegan food industry, meatless sausages used to be a highly sought-after item. The news about Heck, a well-known sausage company, reducing its meat-free range has left consumers confused about the popularity of vegan sausages.

In addition to Heck, Beyond Meat, and Nestle have also experienced a decrease in sales of their meat-free substitutes. This decline in plant-based options has raised questions about the popularity of vegan sausages as a whole.

This blog post will look closely into the matter and uncover the real reason behind the declining sales of vegan sausages.

What could have led to decreased sales?

It is well known that meat alternatives made from plants are pricier compared to traditional meat made from animals. 

The Vegan Society reports that due to the cost-of-living crisis in the United Kingdom, people’s spending habits have shifted, resulting in a decrease in the sales of plant-based

Compared to other plant-based meat alternatives, the sales of vegan sausages have been impacted more severely due to their higher price. However, it is thought that the drop in demand for vegan sausages is not solely due to cost.

Are they actually as healthy as advertised?

Most people who become vegan do it because of their concern for animal welfare and their health. 

While vegan sausages were initially praised for their health benefits over traditional meat-based sausages, there are now concerns being raised by critics about whether or not these benefits are actually valid.

Critics have claimed that vegan sausages are not as healthy as advertised. It has been stated that they are in fact highly processed, and also include various artificial flavours and sweeteners, such as Monosodium Glutamate (MSG).

The rise of vegan whole foods

The growing popularity of vegan whole foods is another reason for the decline in popularity of vegan sausages.

The trend among consumers is shifting towards more natural and plant-based diets, with tofu having become the leading choice for consumers in the vegan food industry.

It has been reported that a growing number of individuals are embracing a holistic and minimalistic approach to their diet by avoiding processed foods, like vegan sausages.

vegan sausage nutrition
Image Source: Aarp

A less than appealing taste

Finally, the taste of vegan sausages is a big factor that has also contributed to their decrease in demand.

Although plant-based meat manufacturers have tried to mimic the taste of a traditional sausage, a lot of consumers still perceive them to be deficient, dull and insipid; therefore not worth buying, especially when they are more costly.

Due to this, consumers are choosing plant-based meat alternatives that taste more like traditional meats.

What could brands do to improve their vegan sausages?

In order to regain their foothold in the plant-based meat market, manufacturers of vegan sausages could look into making their products more appealing. This could include introducing natural ingredients and using fewer artificial flavours and sweeteners.

Furthermore, there is also a need for companies to invest in research and development. The focus of this would be on how to make their sausages taste better and more like their animal-based counterparts, which could give consumers a greater satisfaction when eating them, eventually encouraging more sales.

Lastly, companies should look into introducing vegan sausages at more pocket friendly prices, which would make them more accessible to consumers. As shoppers are far more conscious of their spending habits, and are opting for more budget friendly items, affordability is key when wanting to stay in game.


Vegan sausages have been the target of decreasing sales due to a combination of factors. These include their higher price tag, lack of health benefits when compared to traditional meat-based sausages, an increase in demand for vegan whole foods instead, and an unappealing taste.

In order to see an improvement in sales and regain their market share, manufacturers of vegan sausages should look into making improvements to the products they offer. This should include decreasing prices and introducing natural ingredients, as well as investing in research and development to make their sausages taste better.

Only then will vegan sausages be able to compete with other plant-based meat alternatives and remain a popular choice for the growing population of ethical and health-conscious consumers.