Do you ever feel like your business is in a constant battle for customers?
It seems like every day, another company pops up and tries to take away your hard-earned market share.
Well, don’t worry – there is a solution!
In this blog post, we will discuss Customer Journey Hijacking: a technique that allows you to steal (or win) customers from your competitors.
The Basic Methods
There are a few key ways to steal (or win) customers from your competition.
Price
This is probably the most obvious way to steal customers from your competitors.
If you can offer a lower price than your competitors, then customers will be more likely to switch to your product or service.
Quality
Another way to steal customers from your competition is by offering a higher quality product or service.
If your product or service is better than your competitor’s, then customers will be more likely to switch to you.
Customer Service
Another way to win over customers from your competitors is by offering superior customer service.
If you can resolve customer issues more quickly or efficiently than your competition, then customers will be more likely to switch to you.
Innovation
Another way to win customers from your competitors is by being more innovative.
If you can offer a new and unique product or service that your competition doesn’t have, then customers will be more likely to switch to you.
Location
Finally, another way to win customers from your competitors is by being closer to them.
If you are located closer to your customers than your competition, then they will be more likely to switch to you.
Helpful Apps & Tools
As a business owner or marketing professional, it’s important to stay up-to-date on what your competitors are doing. Social media provides a great platform for conducting competitor research and analysis.
There are a number of social media listening tools available that can help you track competitor activity and generate insights. Here are 10 of the best social media listening tools for competitor research:
BuzzSumo
BuzzSumo is a popular social media listening tool that allows you to track competitor activity across various social media platforms.
It provides users with insights on the most popular content, as well as who is sharing it. This information can be used to inform your own content strategy.
Mention
Mention is another social media listening tool that can be used for competitor research.
It allows you to track online mentions of your competitors, as well as related keywords and phrases. This information can be used to generate insights on what people are saying about your competitors and how you can improve your own business.
Google Alerts
Google Alerts is a free tool that allows you to track online mentions of your competitors.
Simply enter the name of your competitor and you will receive an email notification anytime their name is mentioned online. This information can be used to stay up-to-date on what people are saying about your competitor and their business.
SocialMention
SocialMention is a free social media listening tool that allows you to track online mentions of your competitor across various social media platforms.
It provides users with insights on how often a competitor is mentioned, as well as the Sentiment (positive, negative, or neutral) of the mention. This information can be used to generate insights on what people are saying about your competitor and how you can improve your own business.
Talkwalker Alerts
Talkwalker Alerts is a free social media listening tool that allows you to track online mentions of your competitor across various social media platforms.
It provides users with insights on how often a competitor is mentioned, as well as the Sentiment (positive, negative, or neutral) of the mention. This information can be used to generate insights on what people are saying about your competitor and how you can improve your own business.
Brandwatch Analytics
Brandwatch Analytics is a paid social media listening tool that allows you to track online mentions of your competitor across various social media platforms.
It provides users with insights on how often a competitor is mentioned, as well as the Sentiment (positive, negative, or neutral) of the mention. This information can be used to generate insights on what people are saying about your competitor and how you can improve your own business.
NetBase Quid
NetBase Quid is a paid social media listening tool that allows you to track online mentions of your competitor across various social media platforms.
It provides users with insights on how often a competitor is mentioned, as well as the Sentiment (positive, negative, or neutral) of the mention. This information can be used to generate insights on what people are saying about your competitor and how you can improve your own business.
Synthesio Insights Platform
Synthesio Insights Platform is a paid social media listening tool that allows you to track online mentions of your competitor across various social media platforms.
It provides users with insights on how often a competitor is mentioned, as well as the Sentiment (positive, negative, or neutral) of the mention. This information can be used to generate insights on what people are saying about your competitor and how you can improve your own business.
Sysomos MAP
Sysomos MAP is a paid social media listening tool that allows you to track online mentions of your competitor across various social media platforms.
It provides users with insights on how often a competitor is mentioned, as well as the Sentiment (positive, negative, or neutral) of the mention. This information can be used to generate insights on what people are saying about your competitor and how you can improve your own business.
CrowdTangle
CrowdTangle is a paid social media listening tool that allows you to track online mentions of your competitor across various social media platforms.
It provides users with insights on how often a competitor is mentioned, as well as the Sentiment (positive, negative, or neutral) of the mention. This information can be used to generate insights on what people are saying about your competitor and how you can improve your own business.
