Currys, the well-known tech retailer, has struck viral marketing gold with its latest social media advert, enlisting a Gen Z staff member to write and star in the video.
The result? A humorous and wildly popular clip that’s garnered over 1.9 million views, capturing the attention of younger audiences across platforms like TikTok and Instagram.
The advert, designed to embrace Gen Z culture and language, showcases a store tour delivered entirely in Gen Z slang. From phrases like “brat summer” and “no cap” to the ever-popular “slay queen,” the young employee delivers the store’s offers with an energy and enthusiasm that has delighted Currys’ online followers.
What’s more, the video has turned heads for more than just the products on display – it’s the way they’re presented that has set the internet buzzing.
Gen Z Slang Meets High-Tech Gadgets
The video opens with a bold statement from the employee: “Currys offers hit different af,” a phrase meaning the store’s deals are particularly impactful.
From there, the ad turns into a virtual tour of Currys’ latest tech offerings, with the employee using witty and relatable phrases to describe everything from high-end blenders to high-tech coffee makers.
For example, as the staff member introduces a top-tier blender, he proclaims, “This blender? Yeah, it ate and left no crumbs.” The phrase, a favourite among Gen Z, refers to something being done perfectly or without fault.
Meanwhile, a high-tech coffee maker is described as “the GOAT” (Greatest of All Time), with the employee promising that the machine will leave customers’ friends saying, “Slay queen, you brewed that.”
The playful use of slang adds a fresh and humorous spin on what would otherwise be a traditional product showcase.
Customer reactions have been overwhelmingly positive. One TikTok user commented, “I didn’t know Currys was chill like that,” while another hailed the clip as “the best marketing ever.” Such feedback highlights how Currys’ decision to lean into youth culture has paid off in engagement and visibility.
The Power of Viral Marketing
Building on the success of the first advert, Currys quickly followed up with a second video, this time featuring another employee in uniform.
In the prank-style clip, she throws water over eager customers queuing outside the store before rushing inside and filming a TikTok. With a cheeky grin, she says, “People are losing their minds over our deals, no cap!”
The playful use of viral trends and slang has given the retailer a fresh, relevant face in a crowded market, drawing attention from the same demographic that loves to engage with content that’s quick, witty, and self-aware.
This viral success, however, isn’t exclusive to Currys. The trend of blending modern slang with traditional business operations can be traced back to an unlikely source: a 12th-century B&B in Oxfordshire.
The owner of Fyfield Manor adopted the technique, describing her Victorian windows as “very mindful, very demure” in a TikTok video that racked up 11 million views in just four days.
This quirky combination of heritage and viral marketing inspired retailers and businesses to adopt similar strategies, all eager to connect with a younger, digital-first audience.
Why Gen Z is the Marketing Goldmine
The success of Currys’ Gen Z-focused advertising speaks volumes about the importance of engaging this demographic. Born between 1997 and 2012, Gen Z represents the future of consumer spending power, and their influence on market trends is already being felt across industries.
For marketers, tapping into Gen Z means understanding their digital-first nature. This generation grew up with smartphones in hand, making social media platforms like TikTok and Instagram key to reaching them.
Not only do they appreciate humorous and authentic content, but they also respond to marketing that speaks their language – literally. By embracing the colloquial terms and slang that Gen Z is known for, Currys has shown how businesses can make meaningful connections with this audience.
Furthermore, Gen Z values transparency, inclusivity, and creativity in brands. Traditional, hard-sell tactics don’t resonate with them. Instead, they prefer content that’s relatable, fun, and offers a sense of belonging or community.
Currys’ ad campaign ticks all these boxes, proving that Gen Z-focused marketing isn’t just about throwing in a few trendy words – it’s about creating a shared cultural experience.
Conclusion: Currys Slays with Viral Marketing
Currys’ recent marketing success highlights a growing trend among businesses – understanding and embracing the language of Gen Z. By enlisting a Gen Z staff member to create an ad filled with the slang and humour this demographic loves, the retailer has demonstrated the power of cultural relevance in advertising.
Furthermore, the positive response from online audiences, and the impressive 1.9 million views, show how valuable it is for brands to connect with younger consumers on their terms.
As more companies follow suit, incorporating viral trends and Gen Z slang into their marketing strategies, Currys has positioned itself as a frontrunner in understanding the next generation of consumers.
Whether it’s through a cheeky comment about a coffee maker being the GOAT or a playful water-throwing prank, one thing is clear: engaging Gen Z is a surefire way to keep a brand relevant in today’s fast-paced digital world. No cap.
