Tags – Web Design Trends 2021
Technology changes fast. Just think back how quickly it has evolved over the past 20 years.
And web design trends are no different.
Imagine, design elements and features that were once so innovative have become overused and cliched today.
Let’s face it – who wants users to think their website is outdated?
So we shouldn’t ignore important web standards; customers want highly functional websites that are easy to use, perform well and look great!
Of course, specific features such as data security, user-friendly navigation and loading times will never go away.
But in regards to design, there are features that can keep you ahead of the game.
With that said, let’s take a look at 5 web design trends in 2021.
1. Smart Content Load
Some websites are guilty of being resource-heavy, and using too many graphical elements with third-party integrations can sometimes slow sites down.
Don’t worry though, there are a few smart ways you can implement so that websites only download the content you actually need.
We’re talking – infinite scrolls.
Yes, they’re not brand new technologies – but this feature can improve user experience for everyone who visits your site.
As a result, you’ll see an improvement in your conversion rate and overall ranking – win/win!
At the end of the day, most visitors will rarely scroll through to the bottom, so what’s the point in wasting time loading it?
Instead, it’s smarter to load content as users begin scrolling down.
2. Asymmetric Layouts
One of the golden rules of web design is understanding the importance of layout.
After all, the layout forms the structure for arranging all of your visual elements.
Most obviously, the default is symmetry – it makes the most sense and thrives on order and stability.
That said, the design world has never shied away from asymmetric designs either.
For good reason too, as they offer more freedom to create dynamic designs whilst still holding visual balance.
To achieve this, you need to take in consideration the colour, size and movement before arranging the composition.
3. Minimalism
Stripping back on excessive design elements and focusing on simplicity actually works really well.
When minimalist web design is applied correctly, the less-is-more approach can be effective in making a strong first impression with your visitors; it provides an easy user experience.
Typically, minimalism in web design is associated with a lot of white space (think Apple).
But in 2021, we expect colourful minimalism, (think Shopify), where a background colour and clean text combined with minimal design elements are used to grab the users attention and make it easy on the eyes.
Who said minimalism had to be boring!
4. Colour to Evoke Mood
Colour psychology has been around for decades, and marketers have been using it as a tool to sell since forever!
So it only makes sense to use colour mindfully to evoke certain moods when visitors land on your site.
Of course the way we all interpret colours is down to our perceptions, but there are some generic feelings that are associated with particular colours.
For example, when you think of green, you think about nature or a sign that something’s good, whereas red symbolises passion or importance.
With that said, before just randomly picking colours for your website – think how it’s going to make visitors feel?
5. Accessibility
This is more than a trend; almost a billion people rely on accessibility features to navigate the web.
Now more than ever, web designers should be paying attention to this element of user experience; making your website usable for as many people as possible.
From a design perspective, strong contrast colours, bigger fonts and clean imagery are all visual elements that will make your site easier to navigate.
Furthermore, the use of alt text with images will offer relevant information to visitors who can’t see properly – this can also help to reassess images to further strengthen a page’s message (if the alt text descriptions don’t match the image – perhaps that image doesn’t belong?).
The Last Word
Meditate on this: you only get one chance to wow your visitors with a good first impression.
With the web overflowing with information, you want something that will grab your visitors’ attention and keep them engaged with your content.
No matter which industry you’re in, your website should be easy to use and aesthetically pleasing, whilst at the same time providing all the relevant information.
Get in touch if you have any questions.
In the meantime, check our Web Design Agency Leicester services.
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