Ford has officially unveiled its highly anticipated docu-series, ‘Charge Around the Globe’, featuring renowned American travel influencer Lexie Alford, better known as Lexie Limitless.
The three-part series, which premieres on Prime Video, chronicles Lexie’s extraordinary journey as she becomes the first person to circumnavigate the globe in an electric Ford Explorer.
A Groundbreaking Journey in Sustainable Travel
The ambitious journey spans 27 countries, starting and ending in Nice, France. Over the course of 200 days, Lexie and the all-electric Ford Explorer navigated every conceivable weather condition, terrain, and charging scenario, putting the EV’s capabilities to the ultimate test.
This bold endeavour not only pushed the limits of electric travel but also set a new world record, demonstrating what is possible in an electric vehicle.
Ford’s European Marketing Director described the series as the ultimate test drive for their new EV. They proved what’s possible in an electric vehicle and hope this story inspires a bit more ‘can do’ in everyone.
Furthermore, they emphasised that the series’ was the embodiment of Lexie’s adventurous spirit, the Explorer’s versatility, and Ford’s commitment to innovation.
Collaboration Behind the Camera
The concept for ‘Charge Around the Globe’ was initially conceived by Ford’s former creative agency, AMV BBDO, but it was brought to life by Wieden+Kennedy London and its in-house production studio, WracK.
The series was helmed by BAFTA-winning director Chris Faith and executive producer Mark Saben, whose combined expertise ensured the series not only captured the technical prowess of the Explorer EV but also told a compelling human story.
Wieden+Kennedy’s creative director highlighted the unique approach of the series, expressing that this wasn’t just a campaign to tell the story of the Ford Explorer EV. It was about showing what it can achieve in real-world conditions, with someone from the audience – Lexie – taking on an incredible challenge.
Addressing EV Scepticism
Prime Video has positioned ‘Charge Around the Globe’ as more than just an adventure story; it’s a response to growing consumer concerns about the capabilities of electric vehicles.
The series showcases the Explorer EV’s performance under diverse conditions, hoping to alleviate fears about range, charging availability, and adaptability.
As Lexie Limitless tackles deserts, mountains, and bustling cities, viewers witness firsthand how an EV can meet and exceed expectations, making electric travel more approachable and inspiring.
A Vision for the Future of Travel
From its inception, ‘Charge Around the Globe’ set out to be more than a traditional automotive campaign. The creative team envisioned content that stops viewers in their tracks, compelling them to watch and engage.
Underscoring the confidence Ford has in its electric Explorer, the creative director emphasised that it’s exciting to create something where the vehicle steps back and lets the journey speak for itself.
Conclusion: A Journey Worth Watching
‘Charge Around the Globe’ is more than a docu-series; it’s a declaration of what’s possible in sustainable travel.
By pairing Lexie Alford’s indomitable spirit with Ford’s cutting-edge electric vehicle, the series combines inspiration, innovation, and adventure. As it debuts on Prime Video, the series invites viewers to explore the potential of EVs while joining Lexie on her record-breaking odyssey.
For Ford, this journey proves that the future of travel is electric – and it’s already here.
