McDonald’s is bringing the festive spirit to life with its latest campaign, ‘The Gift of McDonald’s’, featuring a spectacular light show set to the global dance hit Satisfaction.
This campaign, created in collaboration with Leo Burnett UK, forms part of the ongoing ‘Fancy a McDonald’s?’ brand platform and promises to deliver festive joy in unexpected ways.
A Light Show to Remember
At the heart of the campaign is a 60-second cinematic film directed by award-winning Nicolai Fuglsig.
The story follows two parents who, amid the whirlwind of Christmas preparations, spot the golden arches in the distance and decide to take a well-deserved break at McDonald’s. Their moment of respite is marked by a dazzling light show, embodying the feeling of joy and satisfaction a simple visit to McDonald’s can bring.
The film premiered during the much-anticipated launch of I’m a Celebrity… Get Me Out of Here! on ITV, ensuring it reached millions of viewers during a peak festive moment.
A Celebration of Small Joys
Leo Burnett UK’s executive creative directors explain that the campaign celebrates the magic of McDonald’s in the moments customers need it most.
From showcasing the delight of a McDonald’s invite with an epic light show to delighting fans through a nationwide gift drop, the campaign aims to spread cheer throughout the season.
McDonald’s chief marketing officer, SVP, adds that Christmas is a magical time, but it can also feel like a whirlwind. With long gift lists, crowded shops, and endless wrapping, it’s easy to forget to take a moment for yourself or with loved ones. That’s why they are reminding everyone that the perfect festive break is always just around the corner.
Gifts Galore for Customers
The campaign extends beyond the light show, with a nationwide treasure hunt inviting customers to search for hidden gift tags across the UK. Through the McDonald’s app, lucky participants can unlock daily offers, free food, and exclusive festive merchandise.
For the first time, McDonald’s is also launching a range of festive merchandise, including Grimace bucket hats, Birdie socks, and Christmas lights, available as prizes through the MyMcDonald’s Rewards programme or for purchase on the new Golden Arches Unlimited e-commerce site.
A Festive Treat for All
With this campaign, McDonald’s is reinforcing its role as a provider of small but meaningful festive breaks. Whether it’s through an epic light show, thoughtful gifts, or cheerful merchandise, the brand is making it clear that a little bit of McDonald’s satisfaction can brighten anyone’s holiday season.
As the holidays approach, ‘The Gift of McDonald’s’ reminds everyone that amidst the hustle and bustle of Christmas, it’s the simple moments of joy and connection that matter most.
Whether it’s a quick stop at the golden arches or a surprise gift from their app, McDonald’s ensures that everyone can experience a slice of festive magic.
