In a world where customer engagement is paramount, Braze, the leading customer engagement platform, has announced a groundbreaking array of new AI features. 

These innovations are poised to redefine the landscape of marketing by empowering brands to deliver hyper-personalised experiences at scale. 

With the introduction of Sage AI by Braze, marketers now have a powerful toolkit to inspire creativity, enhance efficiency, and foster deeper connections with their audiences.

The Power of AI in Marketing

With a wealth of knowledge at their disposal and the advent of AI-powered tools, marketers are poised to unlock new levels of creativity and precision in their campaigns. 

Recent research indicates that 79% of marketers recognise Artificial Intelligence’s potential to spark innovation, ushering in a paradigm shift in customer engagement strategies. 

Furthermore, leveraging AI enables marketers to simplify tasks and bridge the gap between aspiration and reality, reshaping customer engagement in profound ways.

Empowering Marketers with Sage AI by Braze

Braze’s latest AI features reflect this transformative shift, offering marketers the tools they need to bridge the gap between aspiration and reality. 

Sage AI by Braze streamlines processes, inspires innovation, and optimises customer journeys, ultimately crafting unforgettable cross-channel experiences. 

With tailored recommendations, sophisticated personalisation, and the ability to drive high-value actions at scale, Sage AI by Braze is a trusted partner for marketers.

Testimonial from KoRo Handels GmbH

The Team Lead CRM at KoRo Handels GmbH highlights the transformative impact of Braze’s AI Item Recommendations feature, citing a remarkable 3X increase in purchase rates. 

By intelligently suggesting tailored products during onboarding sessions, Braze enables brands to deliver highly personalised recommendations and gain invaluable insights into user behaviours. 

Moreover, the AI Item Recommendations seamlessly integrates into campaigns on any Braze channel, eliminating the need for complex setups or additional integrations.

New Features to Enhance Personalisation

Braze introduces expanded AI Item Recommendations capabilities, allowing brands to create personalised recommendation models with more frequent item updates. This enables brands to deliver personalised item suggestions, such as products, services, experiences, and offers, tailored to each individual’s preferences. 

Furthermore, the Personalised Paths feature empowers marketers to scale sophisticated personalisation by seamlessly matching each customer with the most relevant message, copy, creative, channel, and offer. 

By experimenting, automating, and sharing the message variant that each individual is more likely to prefer at any step in the journey, Braze drives deeper engagement and creates more personalised and creative experiences for each customer.

Conclusion

In a rapidly evolving marketing landscape, Braze’s new AI features represent a quantum leap forward in customer engagement. 

From personalised recommendations to tailored paths, Sage AI by Braze empowers marketers to craft experiences that resonate deeply with audiences, driving conversions, boosting brand equity, and forging authentic connections. 

As brands strive to deliver meaningful interactions in an increasingly digital world, Braze emerges as a trusted partner, ushering in a new era of creativity, efficiency, and personalised engagement. 

And finally, with the power of AI, marketers can now unlock new levels of innovation, delivering unforgettable experiences that inspire action and drive growth.