Hugo Energy App makes it easy for households to monitor, analyse and optimise their electricity and/or gas consumption. Featuring an interactive interface, Hugo connects with smart metres to provide customers with accurate usage data on a yearly, monthly, weekly or even daily basis. This allows users to better understand their energy consumption patterns, reduce their carbon footprint and save on utility bills. With Hugo, smart energy management is effortless.
At the time Hugo came to Axies, the app already had 25,000 downloads, gaining 100 downloads per day for a cost of slightly over £1 per download. The challenge set to us was to:
In short, we were expected to make use of the peak winter months when the demand for such an app will be higher.
November 2022
December 2022
January 2023
With weekly meetings, we understood the target audience of the app and used the following parameters for targeting:
We also decided to spend 10% of the budget on YouTube ads, solely with the purpose of improving brand recognition.
Over time, we also targeted the audience of every parallel app on the market, e.g. British Gas app.
Hugo App has now launched its premium app, targeting individuals with electric cars and homeowners with solar panels. We are now working together to launch the marketing campaign of Hugo Pro, starting in July/August 2023.
We will be working on strategies to target existing customers as well as push further into the untapped market.
