YouTube is the world’s second largest search engine, and it’s no secret that many people use the platform to find new products and services. In a recent announcement, YouTube revealed that they are launching a new shopping feature that will allow users to buy products directly on the platform. This is a huge development for online retailers, and there are some things you need to know if you want to take advantage of it!
The Overall Opportunity
The Shopping Feature on YouTube is a great opportunity for online retailers because it will make it easier for them to reach their target audience. Through the feature, users can view product pages and videos right on YouTube, purchase products directly from merchants, and get access to special offers. Additionally, the Shopping Feature makes it easier for brands to connect with potential customers by allowing them to create ads that are tailored specifically to their target demographic.
Shopping Feature on YouTube is a great way to increase brand visibility, reach more potential customers, and make more sales quickly and easily! With Shopping Ads tailored specifically to your target audience and access to millions of users on YouTube, this new feature can help drive traffic directly from the platform to product pages—ultimately leading to increased conversions and revenue.
As YouTube continues to grow as one of the largest media platforms in the world, Shopping Feature on YouTube is a great way to reach more potential customers and make sales. With the right strategy and optimisation, Shopping Ads can be an effective and cost-efficient way to increase revenue for your business. So don’t wait any longer—get started today!
What You Need to Get Started
In order to take advantage of this new Shopping Feature on YouTube, you’ll need to have an active Google Ads account and be set up as an official merchant in order to accept payments. Once you’re all set up and ready to go, you can start creating Shopping ads that link directly from your YouTube channel or videos to product pages.
YouTube Shopping features include:
- Your channel’s store
- Products in the end screens of videos
- Tagged products in your videos and live streams
- Pinned products in live chat
Best Practices for Shopping Feature on YouTube
- Make sure you have an active Google Ads account
- Set up as an official merchant to accept payments
- Create Shopping Ads tailored specifically to your target audience
- Utilise the Shopping Feature on YouTube to connect with potential customers
- Monitor Shopping Ads performance regularly and adjust as needed
- Take advantage of special offers and discounts
- Leverage YouTube search results, in-stream videos and homepage ads for maximum visibility and reach
- Use Shopping Ads to drive traffic directly from YouTube to product pages
- Maximise conversion rates by optimising Shopping Ads for mobile devices as well
- Rely on analytics data to understand customer behaviour and make adjustments accordingly
Expected Cost Per Click
Shopping Ads costs depend on the complexity of the ad campaign, product category and other factors. However, Shopping Campaigns can be cost-effective if you know how to optimise them for better results. Generally speaking, Shopping Ads have an average CPC (Cost Per Click) of £0.45 -£1.00.
YouTube Shopping Policies to Know
Your official merch retailer or platform (not Google) is responsible for the aspects of merch sales, which include but are not limited to:
- Merchandising
- Warehousing
- Order fulfilment
- Refunds
- Customer service
- Inventory management
- Creator or artist payment
Anytime you feature products from other brands, the transactions and activities are automatically under the jurisdiction of that retailer’s terms and conditions- which includes their privacy policy. The final price is decided by the retailer who will also be in charge of:
- Filling orders
- Shipping items
- Receipts/Payments
- And supporting customers (returns, refunds, etc.)
Conclusion
Shopping Feature on YouTube is a great way to reach more potential customers and increase sales quickly and easily. With Shopping Ads tailored specifically to your target audience, access to millions of users on YouTube and the right optimisation strategy, Shopping Ads can be an effective and cost-efficient way to drive traffic directly from the platform to product pages—ultimately leading to increased conversions and revenue. So don’t wait any longer—get started today!
With Shopping Feature on YouTube, you have the power to reach a massive audience with unprecedented ease. Utilise Shopping Ads, best practices and analytics to maximise your success on YouTube Shopping. If done right, Shopping Ads can be an effective and cost-efficient way to increase sales, conversions and revenue quickly.
