Conversion Intelligence (CI) is a powerful tool that can help you improve your website’s conversion rate.
But how do you get started?
In this blog post, we will walk you through the basics of conversion intelligence and the steps necessary to set up Conversion Intelligence and start tracking your website’s conversions.
What is Conversion Intelligence?
Conversion intelligence is the practice of using data to improve your website’s conversion rate.
By tracking how users interact with your site, you can identify areas where your conversion rate is low and make changes to improve it.
This can be done by tracking things like the:
- number of visitors to your site
- number of visitors who take an action on your site
- average amount of time spent on your site
- average amount of time spent on each page
- average number of pages visited
- bounce rate
- conversion rate
All of this data can be used to improve your website’s conversion rate.
By understanding how users interact with your site, you can make changes to improve the user experience and increase conversions.
Why is Conversion Intelligence Important?
Conversion Intelligence is important because it allows you to track and understand how users interact with your site.
CI data can be used to improve your website’s conversion rate by optimising the user experience and making changes to your website that will encourage more visitors to convert.
Conversion intelligence is also important because it allows you to track the success of your marketing campaigns.
By tracking how many visitors come to your site from each campaign, you can identify which campaigns are most effective at driving conversions.
How to Get Started with Conversion Intelligence?
There are a few things you need to do to get started with conversion intelligence.
Set Up Tracking on Your Website
The first step to getting started with conversion intelligence is to set up tracking on your website.
For the same, you need to install a tracking code on your site so that you can collect data about your website’s visitors.
There are a few different ways to do this, but the most common method is to use Google Analytics.
Google Analytics is a free tool that allows you to track data about your website’s visitors.
To set up Google Analytics, you need to create a Google Analytics account and then add the tracking code to your website.
Collect Data on Your Website’s Visitors
Once you have installed the tracking code on your site, you will start collecting data about your website’s visitors.
This data will include things like the number of visitors to your site, the number of visitors who take an action on your site, and the average amount of time spent on your site.
Analyse the Data
Once you have collected data about your website’s visitors, you can start to analyse it to identify areas where your conversion rate is low.
There are a few different ways to do this, but one method is to look at the average amount of time spent on your site.
If the average amount of time spent on your site is low, it could be an indication that your website’s design is not effective at keeping users engaged.
Look at the Bounce Rate
The bounce rate is the percentage of visitors who leave your site without taking any action.
If the bounce rate is high, it could be an indication that your website’s design is not effective at converting visitors into leads or customers.
Once you have identified areas where your conversion rate is low, you can start to make changes to improve the user experience and increase conversions.
To know more, get in touch with us today.
