Our Process
![](https://b2786298.smushcdn.com/2786298/wp-content/uploads/2022/07/Asset-1.png?lossy=0&strip=1&webp=1)
Understand
The first step is to understand the client’s business and their goals for PPC. This helps us determine the best approach and strategies to use.
![](https://b2786298.smushcdn.com/2786298/wp-content/uploads/2022/07/Asset-2.png?lossy=0&strip=1&webp=1)
Research
We then research the client’s industry, competitors, and target audience to get a better understanding of the market landscape.
![](https://b2786298.smushcdn.com/2786298/wp-content/uploads/2022/07/Asset-3.png?lossy=0&strip=1&webp=1)
Target Keywords
Based on our research, we develop targeted keywords and ad copy that will be most effective for the client’s campaign.
![](https://b2786298.smushcdn.com/2786298/wp-content/uploads/2022/07/Asset-4.png?lossy=0&strip=1&webp=1)
Set Up
We set up the campaign in Google Ads and other platforms as needed, making sure to track all important metrics.
![](https://b2786298.smushcdn.com/2786298/wp-content/uploads/2022/07/Asset-5.png?lossy=0&strip=1&webp=1)
Monitor
We continuously monitor the campaign, making changes as necessary to ensure optimal results. Over time, we also identify new opportunities and build campaigns to target them.
![](https://b2786298.smushcdn.com/2786298/wp-content/uploads/2022/07/Asset-6.png?lossy=0&strip=1&webp=1)
Reporting
Finally, we provide detailed reports on the campaign’s performance and make recommendations for future improvements.