Weightru – Case Study

Vehicle Weighing | Page 1
SEO Case Study vehicle weighing
About Weightru

Weightru are experts in vehicle weighing solutions, with decades of experience and a clientele that includes the likes of Network Rail and DPD.

The Leicester based company offers weighbridges, portable weigh pads, dynamic axle weighers and more, all across Europe.

They take care of the process from start to finish, reducing stress and the likelyhood of expensive errors.

Our Approach
Competitor Analysis

The first stage of our plan was to look at out client’s competitors and the industry in general. Alongside keyword research, we looked at their competitor’s websites and content.

We noticed a need to simplify the value of Weightru’s products and services, and establishing industry-wide knowledge of weighing scales and solutions.

Collectively this gave us enough information to build a solid foundation and move onto step two.


The second stage of our process was blog content. These were uniquely written articles, from a more extended, usually abstract point of view.

All of which related to the keywords that we targeted during the competitive analysis, for example: vehicle weighing.

We also answered common questions that potential customers have and educated potential customers on the extended industry surrounding the core service as mentioned previously.


The final part of our work was backlinking – as always. We identified parallel sectors, services and or our client’s target geographical location, before beginning with the guest content.

This was done through a combination of existing relationships or by forming new ones.

Additionally, we registered our client on a set number of directories each month to enhance social media indicators for search engines.

The Results

Generated +£50,000 in added sales within 3 months
Got to page 1 for ‘Vehicle weighing’ within 4 months
28% increase in organic traffic within 3 months
Enhanced their brand authority and awareness

These results were accurate at the time of writing.

The level of result will change depending on the industry and competition.

If you want to find out more, or get results similar to these yourself

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