The Wedding Help – Case Study

Wedding Planner Sheffield | Page 1
the wedding help
About The Wedding Help

The Wedding Help are based in Sheffield and specialise in wedding and party planning for countryside venues. Making planning a breeze for anyone.

Additionally, they offer consultancy services for venues to help them attract more clients and give them a better experience.

The owner: Jess, has experience in corporate events, hotels, catering and even country estates. This helps to make The Wedding Help what it is.

Our Approach
Competitor Analysis

The first stage of our plan was to look at out client’s competitors and the industry in general. Alongside keyword research, we looked at their competitor’s websites and content.

We noticed that most wedding planners go heavy on visuals, without providing enough context, and sharing the background work of what it actually means to set a wedding venue.

Collectively this gave us enough information to build a solid foundation and move onto step two.

Blogging

The second stage of our process was blog content. These were uniquely written articles, from a more abstract point of view. We also extended the content to include helpful suggestions, that went beyond the weddings themselves, e.g. suggestions on wedding gowns or even music options.

All of which related to the keywords that we targeted during the competitive analysis, for example: Wedding Planner Sheffield.

We also answered common questions that potential customers have and educated potential customers on the extended industry surrounding the core service as mentioned previously.

Backlinking

The final part of our work was backlinking – as always. We identified parallel sectors, services and or our client’s target geographical location, before beginning with the guest content.

This was done through a combination of existing relationships or by forming new ones.

Additionally, we registered our client on a set number of directories each month to enhance social media indicators for search engines.

The Results

Example
Got to page 1 for ‘Wedding planner Sheffield’ within 3 months
58% increase in organic traffic within 3 months
Enhanced their brand authority and awareness

These results were accurate at the time of writing.

The level of result will change depending on the industry and competition.

If you want to find out more, or get results similar to these yourself

Client Feedback