Branding Case Study For MWS
About MWS

MWS design, manufacture, install and maintain weighing equipment across the UK, and have been doing so since 1998. 

They work with some of the UK’s biggest brands to save money and reduce waste, all whilst meeting the regulatory requirements.

They are also part of the Made in Britain collective, which helps to recognise and promote British manufacturing by utilising one shared, collective mark.

The Process
The Brief

The existing MWS brand faced a few key issues. Firstly, it struggled to stand out against competitors and felt dated. This reflected poorly on them, as they’re a technical company and need to be seen as modern and up to date with the latest industry developments / regulations.

Secondly, there were challenges with some of their assets. This ranged from issues with scalability, a lack of all the file types needed today, and no guidance on how it all fits together.

Overall this left a big disparity between how MWS actually is, and how they were reflected through their branding. They wanted to be themselves: bold and innovative.

The Solution

The first stage of the process was meetings and questionnaires. This enabled us to get to know their business better and really nail what the issues were, so that we could agree on deliverables.

After that, we worked on the logo. Based on our conversations and looking at the competition, we presented two options.

Once a choice was made, we started working on the wider brand identity. Focusing on seamlessness, strength, innovation, and flexibility.

Overall we believe to have re-energised the MWS brand to make them stand out, work in the digital era, and most importantly – be a true reflection of what they’re actually like.

MWS’ Feedback
I didn’t expect this at all. I’m really impressed.