The first stage in our process was having discovery calls. This meant talking with Darren, assessing his website and generally getting a better understanding of his business overall.
After that we made some wireframes so that Darren had a rough idea of what to expect, what would be needed from himself and any changes he had in mind.
From there it was down to development and lots of back and forth feedback.
In terms of the design, we utilised more of the following; soft edges, transitional elements, small interactions, curves and photos.
Collectively, we believe this made for a more user friendly and visually appealing website, which better reflects Darren’s values and what Instinct HR actually does.