HAR – Case Study

26% Increase in Organic Traffic | 3 Months
SEO Case Study Aircondition Leicester
About HAR

Hinkley Air Conditioning are leaders in air conditioning, refrigeration and heat pumps within the midlands.

They take care of your needs from the initial discussion. Supplying the equipment, taking care of the design and installation and even maintenance and repairs.

All their staff are fully qualified and have tonnes of experience amongst them.

Our Approach
Competitor Analysis

The first stage of our plan was to look at out client’s competitors and the industry in general. Alongside keyword research, we looked at their competitor’s websites and content.

We noticed a need to verbalise the value created by HAR, with more case studies and visually demonstrating the work that the company had been doing. This was later extended to the cleaning up of the overall website, eliminating pages that did not add value.

Collectively this gave us enough information to build a solid foundation and move onto step two.


The second stage of our process was blog content. These were uniquely written articles, from a more abstract point of view. Doing so also helped us demonstrate that HAR is a modern day company, and has knowledge of related subjects, for instance commercial and environmental sustainability.

All of which related to the keywords that we targeted during the competitive analysis, for example: aircondition Leicestershire.

We also answered common questions that potential customers have and educated potential customers on the extended industry surrounding the core service as mentioned previously.


The final part of our work was backlinking – as always. We identified parallel sectors, services and or our client’s target geographical location, before beginning with the guest content.

This was done through a combination of existing relationships or by forming new ones.

Additionally, we registered our client on a set number of directories each month to enhance social media indicators for search engines.

The Results

26% Increase in Organic Traffic Within 3 Months
Got to page 1 for ‘Aircondition Leicester’ within 3 months
Enhanced their brand authority and awareness

These results were accurate at the time of writing.

The level of result will change depending on the industry and competition.

If you want to find out more, or get results similar to these yourself

Client Feedback