The Oxford Minibus Company is a family run business, with a fleet of 30+ cars, minibusses and coaches, operating out of Oxfordshire.
OMC Specialises in transport solutions for various occasions, including school drops, airport transfers, corporate taxis and events.
They pride themselves on excellent customer service and a range of options to suit most budgets.
With our help, they are expanding into Milton Keynes and building their executive taxi portfolio in Oxford.
The first stage of our work was to look at our client’s competitors. Alongside keyword research, we looked at their websites, content and general ability to clearly articulate their solutions.
In this instance, we noticed a theme of designs that needed updating, content that needed formatting and an overall need to clearly convey the value that they can add to their clients.
Implementing these changes gave us a solid foundation to move onto the next step.
The second stage of our process was blog content. These were uniquely written articles, from a more abstract point of view.
All of the keywords that we targeted were based on the competitive analysis.
We also answered common questions that potential customers have and educated them on the extended industry surrounding the core service.
The final part of our work was backlinking – as always. We identified parallel sectors, services and or our client’s target geographical location, before beginning the guest content.
This was done through a combination of existing relationships or by forming new ones.
Lastly, we registered our client on a set number of directories each month to enhance social media indicators for search engines.
The Results
These results were accurate at the time of writing.
The level of result will change depending on the industry and competition.
If you want to find out more, or get results similar to these yourself